High Stakes Growth

Ian Blair is the former co-founder and CEO of the mobile app builder BuildFire, and today is the co-founder and CEO of Laundry Sauce, a laundry detergent brand.


Expect to hear about:

– BuildFire: How Ian started a mobile app builder that built 15,000 apps and sold it during a SaaS downturn.

– CEO x2: How Ian managed 80+ hour work weeks to run both BuildFire and Laundry Sauce at the same time.

– Betting Big on Detergents: How Ian reverse-engineered his financial goals by choosing a high-LTV, non-discretionary DTC category. 

– Leveraging AI: Why Ian believes AI will unlock efficiency in ad creative and customer research across ecommerce.

– Personal Interests: Ian's obsession with biohacking and love for extreme sports like skydiving, big-wave surfing, and heli snowboarding.


Find Ian on:
LinkedIn - https://www.linkedin.com/in/ianblair44/ 

What is High Stakes Growth?

High Stakes Growth™ takes you inside the boldest decisions behind today’s most exciting brands. We bring you candid conversations with the founders and CMOs who built them—unpacking the high-stakes moments, tough calls, and game-changing strategies that made these brands what they are today. No fluff. No surface-level insights. Just real stories from the leaders who made it happen. Hosted by Forest Bronzan and Leah Lloyd, they bring a combined four decades of consumer brand expertise to these conversations.