The European Startup Show

2:16 - Path from operator to angel investor to Atomico scout

19:09 - Advice on early stage marketing
  • Marketing focus by stage of growth
  • How do you balance performance marketing and brand/organic marketing?
  • How do you balance the marketing for end-users vs decision makers?
  • Common mistakes 80% of founders make - working as siloed teams

Resource for angel investing

Book recommendation: 
On Identity by Amin Maalouf

What is The European Startup Show?

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs.

If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.