In this episode of the Business Spotlight, Craig Wipperman chats with Jeremy Lamb about his entrepreneurial journey and the growth of the Backlight Group. Jeremy shares how his company transitioned from tiny home construction to a digital marketing agency, now serving 30-40 clients with a growing sales team. They discuss the importance of ethical practices, including transparency, month-to-month contracts, and ensuring client asset ownership. Jeremy highlights Backlight’s unique approach to client service, especially in an industry with common ethical pitfalls. He also shares thoughts on AI’s impact on marketing creativity, advocating for a balanced approach to its use. You can get in touch with Jeremy here on LinkedIn: / jeremytheadvertiser
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