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For many Americans, the idea of an outdoor kitchen—a place to relax with family and friends and enjoy the outdoors—is essential to their dream home. But it takes more than just buying a grill to make that a reality. Where other companies might have seen a customer base, BBQGuys saw a community of creative cooks, hosts, and homemakers who valued good food and better people. Led by new CEO Russ Wheeler, they've gone beyond just ecommerce, developing their own line of premium grill products, consultation services for renovation projects, and a professional market for contractors. Most importantly, they've created a community of like-minded people. With 148K subscribers on Youtube and endorsements from the Mannings, these guys know how to cultivate a following. To succeed in the retail game, you've got to go above and beyond, and while BBQGuys believe the product is important, they know the feeling that you create with that product is so much more powerful. BBQGuys' primary goal is to create community, something that permeates everything they do. We sat down with the main man Russ Wheeler, to unpack why his company have been (and continue to be) successful. With Russ' introduction, he and his team have modernized the grilling game and his knack for finding gaps in the market.
In this episode we speak about brand partnerships, expanding culture, addressable markets, and what it was like to join a new company in the midst of COVID. If one thing's for certain, these guys have the grill game on lock and if you want to find out more stay right where you are...or maybe grab a plate first.
In the increasingly crowded and competitive corporate and financial ecosystem, it’s harder than ever for companies to break through the clutter and be heard. The media, investors, agenda-driven influencers, even customers and competitors, are defining your business story on their terms. Therefore, it is imperative that companies take control and proactively drive the conversation with stakeholders in an effort to build & maintain equity value.
In Welcome to the Arena from ICR, Co-Founder & CEO of ICR, Tom Ryan, interviews key business and financial players who influence the fate of public or aspiring public companies in the capital markets. As a former Wall Street Journal ranked sell-side equity analyst and the founder of one of the largest strategic communications firms in the world, Tom understands what it takes to navigate this complex environment.
This is a forum for CEOs, CFOs, institutional investors, sell-side analysts, financial journalists, private equity professionals and other financial community participants to share their stories and give advice in an open and candid conversation.
For more information, visit http://www.icrinc.com