Erika on Purpose

There’s a common misconception that business that have a purpose shouldn’t be ‘for profit’. Today’s episode is about how possible (and awesome) it is to be a business that contributes to a cause.

Show Notes

Purpose-driven, for-purpose, heart-led, social-enterprise, profit-for-purpose…

There are a lot of ways to describe businesses that have a purpose or a mission, but there’s also a common misconception that business that have a purpose, or are driven by advocacy for example - shouldn’t be ‘for profit’. 

Today’s episode is about how possible (and awesome) it is to be a business that contributes to a cause or charity with the win-win of it contributing to your own bottom line or brand awareness.

I talk about how to choose what organisation you align with and why you might choose it. How to be authentic and genuine in your actions and why that’s important and I also cover off on a few ways you can contribute without having to donate money - for those who just don’t have the profits to spare yet.

Thanks for listening!

Erika McInerney is the founder of Mac&Ernie - specialising in social media and marketing training for small business, community organisations and leaders in regional and rural areas. 

Find out more about Mac&Ernie or head to Instagram, Facebook or LinkedIn for loads of free tips and smart, authentic marketing advice.

Join the Small Town Business conversation on Instagram or Facebook or visit us online.

The Small Town Business podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their elders; past, present and emerging.

Audio production by Jetstreamer.

🌱 This episode is proudly sponsored by Visit Gippsland, the land of many wonders. Plan a trip via their interactive website at www.visitgippsland.com.au, or be inspired on Instagram or Facebook.

What is Small Town Business with Erika McInerney?

Small Town Business shines a light on people making big things happen in small towns, regional and rural communities.

Each episode is in two-parts. In Part one, we chat with a small-town business owner, hand picked because they have a particularly special story to tell. They generously share the ups and downs and all the in-betweens of their business, before part two where I draw out one of the key points of the discussion into a specific learning with a focus on marketing and business development.

Follow along for inspiring stories from community-driven, authentic people. Then let Erika McInerney - that’s me your host - teach you how you can take that inspiration and turn into into action for your business.

Whether you’re already living in a small town, thinking of moving, or wondering what business is like outside the city - this podcast is for you.

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