Brands, Beats & Bytes

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company.

Show Notes

Album 3 Track 15 – Irma Shrivastava, CMO, Strategic Marketing and Business Executive, previously SVP, Marketing and Alliances with American Cancer Society and Vice President US Marketing, The McDonald's Division with The Coco-Cola Company. 

Irma brings her experience within the corporate and nonprofit sector to our virtual building this week with lessons and stories we can all learn from. 

A few takeaways: 
  • People and relationships matter, whether in the corporate or nonprofit sector
  • It's important for companies and people to recognize that it's about the brand, not the product.
  • Trusting your instinct will lead you down the right path or a path of learning and growth.
  • When you are happy outside of work, joy spreads into your work. 

What is Brands, Beats & Bytes?

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck