Social media and AI are table stakes now. So why is the most valuable marketing move still walking into a room and shaking a hand? We sat down with Milna Maldonado of T&G Constructors, who has spent her career in business development and now works in an industry where a lot of people have been burned, to talk about how trust actually gets built and kept.
What We Cover:
- Why Milna thinks marketing runs in eras, like fashion, and why the old school tools keep coming back
- Her advice for your first networking events: go to all of them, and don't try to sell anything
- Marketing feeds you your leads, but brand feeds your marketing: Caitlin on core values your team can actually act on
- Why existing clients need different treatment than new ones, and why happy clients and employees are the cheapest marketing you have
- Joining a chamber committee: Craig kept saying no for months, and Milna explains what he was missing
The One Thing: Go to the event and leave the pitch at home. Have a real conversation, listen to what the other person has to say, and let trust do the work. Everything else follows from there.
Milna Maldonado is Client Relations and Marketing Manager at T&G Constructors, a Central Florida contractor serving clients since 1987 with offices in Orlando, Miami, Palm Beach, and Kissimmee.
Connect with Milna:
Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist. New episodes dropping soon. Follow Vibe Marketing wherever you listen to podcasts.