Marketing the election - What marketers can bring to politics

This podcast will:

• Reveal why marketing skills can be invaluable in politics 

• Show how to avoid the communication pitfalls in an election campaign

• Demonstrate the importance of a strong brand in the political arena

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What is CIM Marketing Podcast?

At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.