Tech Savvy Dietitian: Websites, Local SEO & Marketing for Dietitians in Private Practice

Guest

Michelle Bourbonniere, PhD — SEO strategist, researcher, and founder of Words on the Rise
Freebie: Cheat Sheet to Showing Up Well in AI Answers → words on the rise.com/ai

What we cover


Is SEO dead because of AI? What’s still true, and what’s changing


The big shift: AI tools now have access to live search results (and why that matters for small businesses)


How Google’s AI can personalize results based on what you’ve read vs. haven’t read (helpful… and creepy)


Why AI Overviews and AI Mode are rewriting your message — and how that affects trust + conversions


The difference between using AI for generating (emails, scripts) vs searching (recommendations, providers)


Why being “a dietitian” isn’t enough: how AI personalization can reward specific audiences + specialties


Off-page SEO is evolving: brand mentions can matter more than backlinks in AI search


Reddit: how to show up without being salesy (and why etiquette + credibility matter)


Michelle’s “3 R’s” framework for AI visibility:



Recognition (does AI understand your brand?)


Reputation (what does AI say when someone searches your name + reviews?)


Results (do you appear when someone searches for a provider like you?)




A practical starting point: test your visibility in an incognito window


The “wait, WHAT?” moment: AI pulling info from your terms & conditions because it’s the clearest writing


Are blog posts still worth it? When they do make sense, and when they’re not the best use of time


Recipe blogs and indexing reality: why Google may ignore “one more chocolate chip cookie recipe”

Action steps mentioned


Open an incognito browser window and test prompts your ideal clients would ask


Check whether AI gets your business basics right (services, specialties, location/licensure)


Make your most important info clear + concise on the pages you actually want AI to cite


Build consistent brand mentions across platforms (podcasts, bios, socials, community spaces)

Listen/learn more


Download Michelle’s cheat sheet: https://wordsontherise.com/ai


Subscribe to her newsletter for ongoing AI search updates (sent about every two weeks)

Show Notes

Guest
Michelle Bourbonniere, PhD — SEO strategist, researcher, and founder of Words on the Rise
Freebie: Cheat Sheet to Showing Up Well in AI Answers → words on the rise.com/ai
What we cover
  • Is SEO dead because of AI? What’s still true, and what’s changing
  • The big shift: AI tools now have access to live search results (and why that matters for small businesses)
  • How Google’s AI can personalize results based on what you’ve read vs. haven’t read (helpful… and creepy)
  • Why AI Overviews and AI Mode are rewriting your message — and how that affects trust + conversions
  • The difference between using AI for generating (emails, scripts) vs searching (recommendations, providers)
  • Why being “a dietitian” isn’t enough: how AI personalization can reward specific audiences + specialties
  • Off-page SEO is evolving: brand mentions can matter more than backlinks in AI search
  • Reddit: how to show up without being salesy (and why etiquette + credibility matter)
  • Michelle’s “3 R’s” framework for AI visibility:
    • Recognition (does AI understand your brand?)
    • Reputation (what does AI say when someone searches your name + reviews?)
    • Results (do you appear when someone searches for a provider like you?)
  • A practical starting point: test your visibility in an incognito window
  • The “wait, WHAT?” moment: AI pulling info from your terms & conditions because it’s the clearest writing
  • Are blog posts still worth it? When they do make sense, and when they’re not the best use of time
  • Recipe blogs and indexing reality: why Google may ignore “one more chocolate chip cookie recipe”
Action steps mentioned
  • Open an incognito browser window and test prompts your ideal clients would ask
  • Check whether AI gets your business basics right (services, specialties, location/licensure)
  • Make your most important info clear + concise on the pages you actually want AI to cite
  • Build consistent brand mentions across platforms (podcasts, bios, socials, community spaces)
Listen/learn more
  • Download Michelle’s cheat sheet: https://wordsontherise.com/ai
  • Subscribe to her newsletter for ongoing AI search updates (sent about every two weeks)

What is Tech Savvy Dietitian: Websites, Local SEO & Marketing for Dietitians in Private Practice?

Websites, local SEO, and marketing strategy for dietitians in private practice. Hosted by Courtney Vickery, web designer and dietitian, helping you build a site and online presence that actually gets you clients.

In each episode, we'll tackle the practical side of private practice: websites that actually convert, tech tools that don't give you headaches, and strategies to streamline your workflow. Whether you're drowning in admin tasks or just starting your practice, we're here to help you spend less time managing your business and more time doing what you love - helping your clients.

Join us as we chat with successful dietitians and practice management experts who've figured out how to make technology work for them, not against them. We'll share real solutions for real practices, focusing on what actually works in the world of weight-inclusive care.

From fixing your scheduling nightmares to making your website work harder for you, Tech Savvy Dietitian: Websites, Local SEO & Marketing for Dietitians in Private Practice brings you practical strategies you can implement right away. Because your time is better spent helping clients, not fighting with tech.