bigfish: How Challenger brands can survive the “Doom Loop” to become a loved household brand - Perry Haydn Taylor

Show Notes

One man and his merry band of brand enthusiasts is behind all these brands.

Perry Haydn Taylor 💚 Haydn Taylor and bigfish. Dream Big. Dive Deep. Swim Fast.

The creative dynamite, unleashing explosive, wild-fire-spreading growth for buccaneering brands.

Buckle up. Strap in. A wild adventure awaits you.

Thrilled to Welcome back my friend, Perry for a Part Three.


Every top food and drink founder reads our Newsletter - why wouldn't you?

https://hungryfeast.beehiiv.com/

How many of these brands are in your life?

🥔 Tyrells

🥥 The Coconut Collaborative

🎂 GU

🥛 Yeo Valley

🥘 Charlie Bigham

🥕 Freddies Flowers

🍾 SipSmith

 Clipper Tea

🍖 Dorset Cereals

🍔 Maldon Sea Salts

🍪 Biscuiteers

🧈 Roddas Cream

🍞 St. Pierre Bakery

🥒 Belvoir

🍌 Riverford Organic

🍝 RANA



ON THE MENU:

1. How to Challenger founders can use Chat GPT to escape competition.

2. The Dangers of Measure-bation - when you’re not agile, you’re fragile

3. Why Institutional Memory is a curse - founders must foster a Naive Intelligence, Stay Dumb and Foolish as you get wiser

4. Today ask yourself: am I blindly going to accept what I've been told: why why why?

5. How to build teams that build house hold brands: Visionaries (trail blazers) why? >

Settlers and shapers (executioners) how? > Town planners (do)

6. The Pillars of Brand: Attention > Interest > Desire > Actions

7. Why the Trend is your Friend, rely on early adopters and turn them into evangelists

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What is HUNGRY.?

HUNGRY is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.