Alex Zocche has spent 21 years leading sales and operations teams across more than 40 countries. When he inherited a business unit with three straight years of no profit, a disengaged team, and almost no adoption of the company's CRM, he didn't start with a new strategy. He started by sitting down with every single employee and asking what they actually thought was broken.
In this episode, Alex breaks down the Four Disciplines of Execution, the framework he used to turn that underperforming unit into one of the company's strongest, 30% above an aggressive, double-digit growth plan within a year. The conversation lands on the real lesson behind the turnaround: underperformance is rarely about skill. It's about behavior, trust, and whether a leader actually believes in the system they're asking their team to follow.