WEBVTT NOTE This file was generated by Descript 00:00:00.000 --> 00:00:03.545 Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast. 00:00:03.736 --> 00:00:07.090 Four freaky fast Friday wins to get you going for your weekend. 00:00:07.227 --> 00:00:07.827 Let's go. 00:00:12.715 --> 00:00:14.785 Win number one, something to try. 00:00:14.785 --> 00:00:16.835 Sometimes a spreadsheet just won't cut it. 00:00:17.010 --> 00:00:19.435 But a pricey piece of software is too much. 00:00:19.685 --> 00:00:24.960 I want you to check out grist that's G R I S T-- when you need the flexibility of 00:00:24.960 --> 00:00:29.280 a spreadsheet with the robustness of a database to organize your data your way. 00:00:29.464 --> 00:00:33.314 if you're familiar with air table, but maybe a little intimidated by it, then 00:00:33.314 --> 00:00:34.964 grist could be the perfect solution. 00:00:35.297 --> 00:00:37.997 Now you're probably wondering when in the world, when I need something 00:00:37.997 --> 00:00:40.597 beyond a spreadsheet, I'm already comfortable with the spreadsheet. 00:00:40.847 --> 00:00:43.522 Well, here are three use case scenarios to help you picture how 00:00:43.522 --> 00:00:45.367 handy grist could be for your business. 00:00:45.700 --> 00:00:48.300 I'll put a link in the show notes to three templates you could check 00:00:48.300 --> 00:00:51.050 out that would help you understand how grist could work for you. 00:00:51.275 --> 00:00:54.525 One of those is called the custom product or service builder. 00:00:54.750 --> 00:00:58.350 You could use this template and this database to create custom products, 00:00:58.575 --> 00:01:01.975 then calculate the cost of the material and labor for those products. 00:01:02.259 --> 00:01:04.559 And then set the profit margin for each of those contracts. 00:01:04.559 --> 00:01:07.784 So you could see what it costs you and what your profit margins are. 00:01:08.359 --> 00:01:11.259 I'll throw a link for a second template called the time tracking template. 00:01:11.384 --> 00:01:15.334 It would allow you to quickly record the time that you spend on projects, summarize 00:01:15.334 --> 00:01:16.859 it, and then create invoices from that. 00:01:17.192 --> 00:01:19.867 The third template I'll share is print mailing labels. 00:01:19.892 --> 00:01:23.892 This would allow you to prepare and print mailing labels, right from inside grist. 00:01:24.342 --> 00:01:27.017 I've got a little side project that I'm working on with a friend. 00:01:27.192 --> 00:01:30.559 And I tried out the custom product builder to see if the profit margin 00:01:30.559 --> 00:01:33.384 makes sense for this project, we might consider doing together. 00:01:33.717 --> 00:01:35.817 I want you to go check out the other grist templates. 00:01:35.867 --> 00:01:38.917 I'll link to those also in the show notes, then email me back and let me 00:01:38.917 --> 00:01:41.067 know which use case most intrigued you. 00:01:41.567 --> 00:01:44.184 Win number two, something a client recently asked. 00:01:44.212 --> 00:01:48.312 A coaching client recently asked for some help articulating his new offer. 00:01:48.620 --> 00:01:51.370 He ran into trouble when he was composing an email to pitch the 00:01:51.370 --> 00:01:52.770 offer to a potential client. 00:01:53.229 --> 00:01:56.254 First I encouraged him by saying, look, this is a common problem 00:01:56.254 --> 00:01:57.779 when putting together a new offer. 00:01:57.979 --> 00:02:01.762 So when you've got a new offer, I want you to try to write a sample sales 00:02:01.787 --> 00:02:05.870 email, because the concreteness of that exercise will expose any fuzzy 00:02:05.870 --> 00:02:07.570 details you might have in your offer. 00:02:07.770 --> 00:02:09.170 And it will do that real fast. 00:02:09.445 --> 00:02:13.120 So to make progress on the call, we unpacked three things his offer needed 00:02:13.220 --> 00:02:14.870 before he could pitch it with confidence. 00:02:14.995 --> 00:02:20.120 Number one, do: that is what is the activity you do for, or with your 00:02:20.120 --> 00:02:23.420 customer that could be a done for you or a done with you solution? 00:02:23.754 --> 00:02:27.704 Number two, get: that is what are the outcomes, results and benefits your 00:02:27.704 --> 00:02:29.554 customer gains by working with you? 00:02:29.654 --> 00:02:32.329 And then number three, pay for: what is the thing they 00:02:32.329 --> 00:02:34.004 buy from you and pay you for? 00:02:34.154 --> 00:02:37.479 So here's a quick consulting example of what this might look like. 00:02:37.837 --> 00:02:41.687 Number one, do: I give your team members and assessment to discover 00:02:41.687 --> 00:02:44.062 their work styles, and then I lead an interactive workshop. 00:02:44.115 --> 00:02:48.039 Number two, get: you get more empathy between team members and increased 00:02:48.039 --> 00:02:52.514 productivity from your team on an average, that's an increase of 20% productivity. 00:02:52.864 --> 00:02:56.414 And then number three, pay for you: pay for a team dynamics 00:02:56.414 --> 00:02:58.739 workshop for let's say $2,100. 00:02:59.166 --> 00:03:01.106 So walking through those three-- what do you do? 00:03:01.106 --> 00:03:01.781 What do they get? 00:03:01.781 --> 00:03:04.806 What do they pay for-- in a sample sales email we'll help 00:03:04.806 --> 00:03:06.281 you tighten up your offer. 00:03:06.681 --> 00:03:09.431 What's your approach when you're trying to nail down a new offer, shoot me 00:03:09.431 --> 00:03:10.681 an email and let me know what you do. 00:03:11.181 --> 00:03:13.461 Win number three, something to think about. 00:03:13.461 --> 00:03:17.211 Fast forward one decade from now in your solo preneur business, whether you're 00:03:17.211 --> 00:03:18.661 a consultant, maybe you're a coach. 00:03:18.711 --> 00:03:20.136 Maybe you run a training business, 00:03:20.469 --> 00:03:23.419 But you've got a solo preneur business and a personal brand around that. 00:03:23.753 --> 00:03:26.703 I want you to fast forward a decade and assume success, maybe 00:03:26.703 --> 00:03:28.503 not perfection, but let's assume. 00:03:28.553 --> 00:03:29.828 Hey, things went really well. 00:03:29.903 --> 00:03:31.403 Here's what I want you to ask yourself. 00:03:31.703 --> 00:03:35.053 Am I thrilled that I gave a decade of my life to that. 00:03:35.253 --> 00:03:38.178 In other words, was that past decade worth giving my life to. 00:03:38.511 --> 00:03:42.944 Solo preneurs like coaches, consultants, trainers, creators, advisers we’re 00:03:42.986 --> 00:03:46.186 personal brands and you guessed it-- personal brands are personal. 00:03:46.686 --> 00:03:48.511 What I mean is you are in charge. 00:03:48.536 --> 00:03:49.511 No one else. 00:03:49.761 --> 00:03:51.461 Before a decade flies by. 00:03:51.761 --> 00:03:53.586 I want you to ask yourself that hard question. 00:03:53.919 --> 00:03:57.444 Just so you know, I'm on a mission to help solo preneurs build a personal 00:03:57.444 --> 00:03:58.819 brand worth, giving their life to. 00:03:59.153 --> 00:04:00.728 That's what makes me think of that question? 00:04:01.036 --> 00:04:04.511 What excites you most about what you're giving yourself to day in and day out 00:04:04.511 --> 00:04:07.086 and the business you're running right now, email me back and let me know. 00:04:07.586 --> 00:04:09.294 Win number four, something personal. 00:04:09.294 --> 00:04:12.194 Not long ago, my wife and I shared another year of marriage. 00:04:12.360 --> 00:04:13.910 More than any other accomplishment. 00:04:14.035 --> 00:04:17.235 I'm proud of humbled and thankful for the life and the family that 00:04:17.235 --> 00:04:18.685 my wife and I have built together. 00:04:19.249 --> 00:04:22.774 We've been through tragedies, job losses, cross country moves. 00:04:22.824 --> 00:04:26.624 We've got three amazing kids and she's been a constant embodiment of love. 00:04:26.958 --> 00:04:27.783 Here's what I've learned. 00:04:27.808 --> 00:04:30.183 Love is not simply an idea or a concept. 00:04:30.508 --> 00:04:33.333 It's not the chorus of a song nor the stanza of a poem. 00:04:33.383 --> 00:04:34.058 It's a person. 00:04:34.391 --> 00:04:36.316 And in my case, It's my wife. 00:04:36.316 --> 00:04:39.216 I hope you've got some people in your life that embody love, and I hope you're 00:04:39.216 --> 00:04:41.041 longing to be that for somebody else. 00:04:43.259 --> 00:04:45.899 . Thanks for joining me on this episode of the brand Brand ed bullet. 00:04:46.235 --> 00:04:46.787 Good news. 00:04:46.811 --> 00:04:48.707 You don't have to scroll through the show notes to find 00:04:48.707 --> 00:04:49.787 the links to any of the apps. 00:04:49.811 --> 00:04:50.699 apps or other wins. 00:04:50.699 --> 00:04:51.731 mentioned in this episode. 00:04:52.187 --> 00:04:54.443 Instead, just hop on my email list and you can get these 00:04:54.443 --> 00:04:56.195 four wins right in your inbox. 00:04:56.555 --> 00:04:59.363 Just go to Robbyf.com/friday. 00:04:59.491 --> 00:05:02.899 That's R O B B Y F.com/friday. 00:05:02.899 --> 00:05:05.491 I'd also love your help getting this into the hands of more people. 00:05:05.587 --> 00:05:08.383 So go and leave a review on apple podcast and then share. 00:05:08.407 --> 00:05:09.847 Share this episode with somebody you love. 00:05:10.179 --> 00:05:10.875 Feel free to DM. 00:05:10.899 --> 00:05:13.851 On me on instagram and share which when was your favorite from this episode. 00:05:14.067 --> 00:05:16.443 Have a great weekend and go and build a life-giving brand.