Robby: You're listening to the Brand ED Bullet from the Brand ED Podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go.
Win number one, something to try.
Sometimes a spreadsheet just won't cut it.
But a pricey piece of software is too much.
I want you to check out grist that's G R I S T-- when you need the flexibility of
a spreadsheet with the robustness of a database to organize your data your way.
if you're familiar with air table, but maybe a little intimidated by it, then
grist could be the perfect solution.
Now you're probably wondering when in the world, when I need something
beyond a spreadsheet, I'm already comfortable with the spreadsheet.
Well, here are three use case scenarios to help you picture how
handy grist could be for your business.
I'll put a link in the show notes to three templates you could check
out that would help you understand how grist could work for you.
One of those is called the custom product or service builder.
You could use this template and this database to create custom products,
then calculate the cost of the material and labor for those products.
And then set the profit margin for each of those contracts.
So you could see what it costs you and what your profit margins are.
I'll throw a link for a second template called the time tracking template.
It would allow you to quickly record the time that you spend on projects, summarize
it, and then create invoices from that.
The third template I'll share is print mailing labels.
This would allow you to prepare and print mailing labels, right from inside grist.
I've got a little side project that I'm working on with a friend.
And I tried out the custom product builder to see if the profit margin
makes sense for this project, we might consider doing together.
I want you to go check out the other grist templates.
I'll link to those also in the show notes, then email me back and let me
know which use case most intrigued you.
Win number two, something a client recently asked.
A coaching client recently asked for some help articulating his new offer.
He ran into trouble when he was composing an email to pitch the
offer to a potential client.
First I encouraged him by saying, look, this is a common problem
when putting together a new offer.
So when you've got a new offer, I want you to try to write a sample sales
email, because the concreteness of that exercise will expose any fuzzy
details you might have in your offer.
And it will do that real fast.
So to make progress on the call, we unpacked three things his offer needed
before he could pitch it with confidence.
Number one, do: that is what is the activity you do for, or with your
customer that could be a done for you or a done with you solution?
Number two, get: that is what are the outcomes, results and benefits your
customer gains by working with you?
And then number three, pay for: what is the thing they
buy from you and pay you for?
So here's a quick consulting example of what this might look like.
Number one, do: I give your team members and assessment to discover
their work styles, and then I lead an interactive workshop.
Number two, get: you get more empathy between team members and increased
productivity from your team on an average, that's an increase of 20% productivity.
And then number three, pay for you: pay for a team dynamics
workshop for let's say $2,100.
So walking through those three-- what do you do?
What do they get?
What do they pay for-- in a sample sales email we'll help
you tighten up your offer.
What's your approach when you're trying to nail down a new offer, shoot me
an email and let me know what you do.
Win number three, something to think about.
Fast forward one decade from now in your solo preneur business, whether you're
a consultant, maybe you're a coach.
Maybe you run a training business,
But you've got a solo preneur business and a personal brand around that.
I want you to fast forward a decade and assume success, maybe
not perfection, but let's assume.
Hey, things went really well.
Here's what I want you to ask yourself.
Am I thrilled that I gave a decade of my life to that.
In other words, was that past decade worth giving my life to.
Solo preneurs like coaches, consultants, trainers, creators, advisers we’re
personal brands and you guessed it-- personal brands are personal.
What I mean is you are in charge.
No one else.
Before a decade flies by.
I want you to ask yourself that hard question.
Just so you know, I'm on a mission to help solo preneurs build a personal
brand worth, giving their life to.
That's what makes me think of that question?
What excites you most about what you're giving yourself to day in and day out
and the business you're running right now, email me back and let me know.
Win number four, something personal.
Not long ago, my wife and I shared another year of marriage.
More than any other accomplishment.
I'm proud of humbled and thankful for the life and the family that
my wife and I have built together.
We've been through tragedies, job losses, cross country moves.
We've got three amazing kids and she's been a constant embodiment of love.
Here's what I've learned.
Love is not simply an idea or a concept.
It's not the chorus of a song nor the stanza of a poem.
It's a person.
And in my case, It's my wife.
I hope you've got some people in your life that embody love, and I hope you're
longing to be that for somebody else.
. Thanks for joining me on this episode of the brand Brand ed bullet.
Good news.
You don't have to scroll through the show notes to find
the links to any of the apps.
apps or other wins.
mentioned in this episode.
Instead, just hop on my email list and you can get these
four wins right in your inbox.
Just go to Robbyf.com/friday.
That's R O B B Y F.com/friday.
I'd also love your help getting this into the hands of more people.
So go and leave a review on apple podcast and then share.
Share this episode with somebody you love.
Feel free to DM.
On me on instagram and share which when was your favorite from this episode.
Have a great weekend and go and build a life-giving brand.