Optimize

Join Nate Matherson as he sits down with Kevin Indig for the twenty-third episode of the Optimize podcast. Kevin Indig is a Growth advisor and angel investor who helps the world’s market leaders define and evolve their Organic Growth strategy. He previously led SEO and Growth for Shopify, G2, and Atlassian. Once a week, Kevin sends an email with Organic Growth strategies and case studies to over 10,000 subscribers called The Growth Memo. He also co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about. In this episode, Kevin and Nate dive deep into analyzing the state of SEO in 2023 (including the recent algorithm updates), debate the future of SGE, and discuss AI's role in content creation. Kevin also shares his experiences in both enterprise SEO and startup SEO environments, providing critical insights for setting KPIs, managing cross-organizational communication, and avoiding activities that don't move the needle. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with Kevin on LinkedIn & Twitter & Subscribe to The Growth Memo Newsletter

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com