How I Tested That

In this conversation, David J Bland and Lex Roman explore the evolution of experimentation in tech, discussing how perspectives on experimentation practices have shifted over the years. 

They dive into the role of social proof, ethical considerations, and the balance between experimentation and actionable insights. 

Lex shares her experiences working with non-tech industries, particularly journalism, and the challenges of measuring marketing effectiveness.
 
The discussion wraps up with Lex's innovative approach to helping journalists grow their reader subscriptions and the creation of a playbook for success.

What is How I Tested That?

Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going.

This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results.

Join us as we explore the ups and downs of experimentation… together.