“In today's day and age people are scared to be measured. But your athletes, they love it because that's how they grew up. How do you know who are the best players on the team? You look at the box score, you look at the stat sheet. So I like bringing a sports mentality to everything I do.”
Casey Cavell is a serial entrepreneur. He’s built a $40,000,000 portfolio from a $9,000 investment by founding, buying, or investing in dozens of small businesses over the last two decades.
He also has personal experience with the kind of burnout that results from the business growing and relying too heavily on one person.
Which is why he now focuses on helping companies simplify, focus, and get the business owner out of the day-to-day.
This episode of Agency Journey will be perfect if you’re an entrepreneur thinking about investing in and increasing the value of other businesses; bringing in A-players; and mindfully delegating tasks until you’re left working on what you do best and love most.
Episode Insights:
💡 How Casey found underperforming businesses to acquire, and how he turned them into more systematic, process-driven organizations
💡 Buying businesses outright vs coming in as an investor
💡 Structuring equity/profit-sharing deals with clients—including earning trust with a 90-day initial engagement
💡 How to prevent burnout by delegating tasks, hiring A-players, and removing reliance on the owner
💡 The specific tasks entrepreneurs should delegate first
💡 Defining what you want your business to do for your life
Resourced Mentioned:
📚 Books: Good to Great; Rich Dad Poor Dad; The E-Myth
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What is Agency Journey?
How do world-class agencies continue to grow profitably and hit their goals, even through the choppy waters and challenges of agency life?
How do leaders like Tiffany Sauder, Marcus Sheridan, Jay Acunzo, Shama Hyder, David C. Baker, Nikole Rose, and Zeb Evans think?
Join Agency Journey host Jakub Grajcar as he interviews agency operators and leaders to share insights, actionable tips, and hilarious stories from the builders who live in the agency trenches.
Each episode focuses on crucial aspects of growing an agency like building the right team, delegation, project management, client success and retention, and operating frameworks like EOS.
Brought to you by ZenPilot: we help lead your agency through the final project management implementation you’ll ever need. Book a call to learn more at ZenPilot.com/Call.
Don’t forget to rate + follow the podcast if you enjoyed it!