2 Marketers and a Coworking Podcast

Check us out on YouTube

https://youtube.com/@CoworkingMarketing

Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

https://coworking.marketing/resources

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Connect with Kevin

Website: https://everspaces.com
LinkedIn: https://www.linkedin.com/in/whelankevin/

Connect with Taylor

Website: https://www.talemaker.ca
LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

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Writing a blog for your coworking space doesn’t need to feel like guesswork—or a waste of time.

It’s one of the simplest, most effective ways to drive traffic, boost SEO, and stay top of mind. But only if you do it right.

In Episode 9 of 2 Marketers and a Coworking Podcast, we get into the blog strategies that actually move the needle—and how to create content that’s sustainable, searchable, and strategic.

We talk about:
  • Why your blog should serve your business first—not some imaginary reader
  • What topics matter most based on the intent of your audience
  • The blog “barbell strategy”—quick-hit content + long-haul SEO plays
  • Why keyword research is your cheat code (and how to do it in 10 minutes)
  • What metrics to track besides pageviews
  • How to know when it’s worth your time (and when it’s not)
  • Frequency vs potency: how to set a cadence that doesn’t burn you out
Plus:
  • Kevin breaks down the real ROI of content—even if it doesn’t “go viral”
  • Taylor shares the framework we use to brainstorm topics for clients
  • We both talk about the traps we’ve seen (and fallen into) when blogging for coworking
And we’re giving away a free blog writing course to help you get started without overthinking it.

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About 2 Marketers and a Coworking Podcast

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 

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Creators and Guests

Host
Kevin Whelan
Kevin Whelan is a marketing advisor and trainer helping coworking/flexible office businesses build profitable growth.
Host
Taylor Mason
Taylor works with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.I work with coworking operators and flex office industry service providers from across North America to craft and implement customized, done-for-you, results-driven content marketing strategies.

What is 2 Marketers and a Coworking Podcast?

Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can use to grow your coworking business.