WEBVTT NOTE This file was generated by Descript 00:00:00.240 --> 00:00:02.820 What do you do when you walk up to the house and you notice they have a 00:00:02.850 --> 00:00:06.120 video doorbell or a security camera at the top corner of the door? 00:00:06.480 --> 00:00:09.960 This is either an opportunity for you or maybe you're kind of afraid of 00:00:09.960 --> 00:00:10.921 it and wanna pretend it's not there. 00:00:11.459 --> 00:00:15.000 Well, in this video I'm gonna teach you how to actually set appointments 00:00:15.000 --> 00:00:19.680 or even make sales, right through video doorbells in home security systems. 00:00:19.980 --> 00:00:22.860 Now, this is an updated version from the last time I did a video 00:00:23.070 --> 00:00:24.750 on how to approach video doorbells. 00:00:24.960 --> 00:00:25.410 Why? 00:00:25.710 --> 00:00:28.229 Because I've trained even more people since then, I've 00:00:28.229 --> 00:00:29.580 learned even more strategies. 00:00:29.580 --> 00:00:33.701 And the coolest part about what I do is I get to learn from everyone that 00:00:33.706 --> 00:00:35.940 I serve, so I have ears to the ground. 00:00:36.770 --> 00:00:40.000 Thousands and thousands and thousands and thousands of folks who are tuning 00:00:40.000 --> 00:00:44.050 into the podcast, the YouTube channel, watching on TikTok, Instagram, LinkedIn, 00:00:44.490 --> 00:00:47.800 Facebook, and applying the concepts including our customers, one of which I'm 00:00:47.800 --> 00:00:52.120 gonna read you one of his success stories or right now of how he sold a deal. 00:00:52.195 --> 00:00:55.735 Right through a video doorbell and his name is William, and I'm sharing 00:00:55.735 --> 00:00:58.525 the email with you right now and I'm just gonna read the body of it. 00:00:58.585 --> 00:01:01.465 He says, in the last month and a half, I've been using your training 00:01:01.465 --> 00:01:04.855 to figure out how to sell roofs, and I've had a first in my sales career. 00:01:04.974 --> 00:01:05.905 He continues. 00:01:06.085 --> 00:01:08.725 Your training has helped me with getting straight to the point with the 00:01:08.730 --> 00:01:11.245 most value that I sold someone a roof. 00:01:11.505 --> 00:01:14.955 Through her doorbell camera while she was, oops. 00:01:14.955 --> 00:01:18.825 Of course my camera goes late While she was at work, I knocked pitched 00:01:18.825 --> 00:01:20.775 through her ring using her slap formula. 00:01:21.015 --> 00:01:24.795 She let me do the inspection, and when I came down I let her know her options 00:01:25.005 --> 00:01:26.985 and she said to come by the next morning. 00:01:27.040 --> 00:01:28.030 So she could sign. 00:01:28.300 --> 00:01:29.740 I just want to say thanks for your training. 00:01:29.740 --> 00:01:33.280 It's helped me learn a new industry and sell 10 plus roofs since 00:01:33.280 --> 00:01:34.900 I've started only six weeks ago. 00:01:35.020 --> 00:01:35.980 Awesome work, William. 00:01:36.340 --> 00:01:40.660 He sold the deal through a ring camera, and then Josh just sent me a 00:01:40.660 --> 00:01:42.280 message after watching my old video. 00:01:42.280 --> 00:01:45.100 He says, I ring the bell every time, and he said, schedule the 00:01:45.105 --> 00:01:47.110 inspection through the ring camera. 00:01:47.410 --> 00:01:49.600 Conversation and it's working for him. 00:01:50.140 --> 00:01:54.070 And just the other day I was in Austin, Texas, and while we were at lunch 00:01:54.070 --> 00:01:57.340 through this Owens Corning event that I was speaking at, we sat down and this 00:01:57.340 --> 00:02:01.005 gentleman comes up to me and he goes, Adam, I learned that when I'm on camera, 00:02:01.095 --> 00:02:05.415 I'm on camera all the time and I use it in my favor and I'll share even more what 00:02:05.415 --> 00:02:06.945 he said with me here in just a minute. 00:02:07.305 --> 00:02:10.514 Now, the reason that I want to bring all of these people's experience together 00:02:10.634 --> 00:02:15.225 is because I do believe that a rising tide lifts all boats, and the reality 00:02:15.225 --> 00:02:19.135 is, Most of the people who are leading our industry, it's not just their 00:02:19.135 --> 00:02:22.915 experience, it's the experience they've gathered from working with other people. 00:02:22.915 --> 00:02:25.825 So instead of me sharing just what I've learned, I get to share what 00:02:25.825 --> 00:02:29.365 I've learned from supporting tens of thousands of people, whether it's on 00:02:29.365 --> 00:02:33.085 Facebook, YouTube, Instagram, LinkedIn, TikTok, in-person training events 00:02:33.265 --> 00:02:36.715 of the 50 speaking events I've done in just the last six months alone. 00:02:37.045 --> 00:02:39.655 And through all of this experience as why I wanted to. 00:02:40.335 --> 00:02:43.425 An updated version of this video of how to sell or set 00:02:43.425 --> 00:02:45.045 appointments through video cameras. 00:02:45.315 --> 00:02:47.355 But first, a quick welcome or welcome back. 00:02:47.565 --> 00:02:50.985 My name is Adam Besman, the roof strategist, and everything that I do here 00:02:50.985 --> 00:02:54.465 is designed to help you and your team smash your income goal and give every 00:02:54.465 --> 00:02:57.435 customer an amazing experience and my why. 00:02:57.795 --> 00:03:01.365 My why is because I've found that about 66% of first year. 00:03:02.100 --> 00:03:03.600 They quit or they get fired. 00:03:03.810 --> 00:03:06.720 And largely in part because they weren't equipped to succeed. 00:03:06.840 --> 00:03:08.100 And I want to help change that. 00:03:08.370 --> 00:03:11.310 So if you like this video and you want more, maybe you're new in the 00:03:11.310 --> 00:03:14.160 industry, maybe you're seasoned and just wanna leg up, then invite you to 00:03:14.160 --> 00:03:16.170 join me inside my free training center. 00:03:16.200 --> 00:03:19.530 And there's links in the description to get instant access inside. 00:03:19.770 --> 00:03:22.710 Or you can text the word free to three zero. 00:03:23.700 --> 00:03:26.790 2 2 2 71 33. 00:03:26.820 --> 00:03:30.540 That's 3 0 3 2 2 2 71 33. 00:03:30.540 --> 00:03:31.410 Just text the word free. 00:03:31.410 --> 00:03:32.610 We'll pop you a link to get inside. 00:03:32.850 --> 00:03:34.110 Alright, let's get to it. 00:03:34.380 --> 00:03:35.460 Selling on ring cameras. 00:03:35.490 --> 00:03:36.300 There's three ground rules. 00:03:36.305 --> 00:03:37.290 I wanna lay number one. 00:03:38.370 --> 00:03:40.410 We are always on camera. 00:03:40.410 --> 00:03:43.170 In our modern world, we're on camera when we're driving, 00:03:43.170 --> 00:03:44.400 there's dash cams everywhere. 00:03:44.400 --> 00:03:46.350 Police have cameras on intersections. 00:03:46.590 --> 00:03:48.810 There's camera photo, red light cameras. 00:03:49.020 --> 00:03:50.580 There's cameras through the tollway. 00:03:50.760 --> 00:03:53.940 There's cameras that police put in the city throughout the city. 00:03:54.210 --> 00:03:55.290 If we leave, we're home. 00:03:55.290 --> 00:03:56.010 We're on camera. 00:03:56.190 --> 00:04:00.600 Pretty much every single commercial building has video cameras, and now 00:04:00.690 --> 00:04:02.730 that is coming into our homeowners as. 00:04:03.745 --> 00:04:07.555 Number two, knowing that we're on camera means that we can either use 00:04:07.555 --> 00:04:09.895 this to our advantage or hide from it. 00:04:09.955 --> 00:04:14.095 And in this video I want to teach you how to use cameras to your advantage. 00:04:14.575 --> 00:04:16.644 Even if the person is not home. 00:04:16.675 --> 00:04:17.545 That's the coolest part. 00:04:17.605 --> 00:04:18.535 They don't even need to be home. 00:04:18.685 --> 00:04:19.704 I'll be touching on that more. 00:04:19.825 --> 00:04:22.525 And then number three, let's get tactical. 00:04:22.705 --> 00:04:24.415 Now, how do we put this together? 00:04:24.775 --> 00:04:26.485 Now you heard from Josh, you heard from William. 00:04:26.485 --> 00:04:29.785 William sold the deal because the person picked up the ring doorbell, 00:04:29.995 --> 00:04:31.945 b bing, that buzzed to their phone. 00:04:33.780 --> 00:04:37.230 Uh, Josh here had said he schedules the appointment through the ring and 00:04:37.230 --> 00:04:40.920 it's working for him on that front, but what about if they're not home? 00:04:41.190 --> 00:04:44.730 And this is what I've heard even more and more people sharing with me lately. 00:04:45.150 --> 00:04:47.580 And it's really freaking cool. 00:04:47.880 --> 00:04:51.990 Now, if folks aren't home and there's motion at their door, 00:04:52.320 --> 00:04:53.970 they will watch the recording. 00:04:54.030 --> 00:04:55.020 Who showed up? 00:04:55.050 --> 00:04:55.860 What did they want? 00:04:55.860 --> 00:04:56.700 What did they say? 00:04:57.030 --> 00:05:00.120 Now, for most of those notification warnings that both you and I get from 00:05:00.120 --> 00:05:04.440 our cameras at home, we see usually the delivery driver and he or she 00:05:04.440 --> 00:05:05.610 doesn't even acknowledge the camera. 00:05:05.790 --> 00:05:08.190 They walk up, they place their package, they do what they need to do. 00:05:08.190 --> 00:05:11.910 They take a picture and they turn and they march away off the property. 00:05:12.420 --> 00:05:14.640 But what if we kind. 00:05:15.120 --> 00:05:16.170 Broke the norm. 00:05:16.200 --> 00:05:20.099 What if we captured their attention right there through the camera that 00:05:20.099 --> 00:05:21.690 they are watching that recording? 00:05:22.200 --> 00:05:24.210 What if you could still do your pitch? 00:05:24.480 --> 00:05:27.659 Now, there's a few different avenues to do this, and I'll teach you how right now. 00:05:28.305 --> 00:05:32.325 Number one is we use the SLAP formula as if they answered the door. 00:05:32.505 --> 00:05:32.925 Why? 00:05:33.164 --> 00:05:35.594 Because this homeowner could invite us back. 00:05:35.594 --> 00:05:39.075 They could contact us for a lead, and I'm gonna teach you how to 00:05:39.075 --> 00:05:43.365 do that right now in conjunction with the leave behind letters that 00:05:43.365 --> 00:05:45.135 I have done countless videos on. 00:05:45.435 --> 00:05:48.344 And if you need more inspiration on that, I'll put a link to the 00:05:48.349 --> 00:05:51.405 playlist up here about how to use direct mail letters and door hanger 00:05:51.405 --> 00:05:53.025 letters to self-generate more leads. 00:05:53.385 --> 00:05:56.925 Now I use these because the reality is those glossy door. 00:05:57.595 --> 00:06:01.165 That most people use, and if they're hung right here on the door knob with everybody 00:06:01.165 --> 00:06:03.955 else, a homeowner's gonna get home and they're gonna see that and say, ah, it's 00:06:03.955 --> 00:06:05.485 more marketing garbage, and throw it away. 00:06:05.815 --> 00:06:09.235 But if a homeowner sees this plain piece of paper folded up with a kind 00:06:09.235 --> 00:06:12.475 little note that says, stop by at four 15, signed Adam with some blue 00:06:12.480 --> 00:06:16.435 painters tape, it's gonna stand out and it'll stand out just like this. 00:06:16.555 --> 00:06:18.895 I'm gonna shift into some role play and show you what you can do. 00:06:19.255 --> 00:06:21.445 You're gonna pretend that this camera, so here's what we're gonna do. 00:06:21.685 --> 00:06:24.805 You my friend, are the camera that would otherwise be on this 00:06:24.805 --> 00:06:26.635 doorbell or up there above the. 00:06:27.405 --> 00:06:27.735 All right. 00:06:28.395 --> 00:06:31.605 Hey, my name's Adam, uh, by the way, adorable garden. 00:06:31.815 --> 00:06:34.305 That Nome you have there is the cutest thing ever. 00:06:34.455 --> 00:06:37.275 Hey, listen, the reason I'm stopping by, I've been talking to some of the 00:06:37.280 --> 00:06:40.815 folks here on Lexington Lane about their roof from that recent storm, and 00:06:40.820 --> 00:06:43.685 I simply wanted to stop by and ask, where are you guys at in the process? 00:06:44.289 --> 00:06:47.140 Now, I'm sure you've been bombarded with roofers, so I do things a little 00:06:47.140 --> 00:06:50.289 differently and I left you a personal note with a little bit more information. 00:06:50.440 --> 00:06:53.049 Hey, it'll look just like this and I'm gonna go ahead and tape this 00:06:53.049 --> 00:06:54.909 on your door so you can learn more. 00:06:55.000 --> 00:06:57.010 And my contact information is inside. 00:06:57.190 --> 00:06:57.400 Now. 00:06:57.400 --> 00:07:01.299 I'd be honored to support you, but go ahead, take a look at that letter and then 00:07:01.304 --> 00:07:04.929 reach out to me via text, call or email, and we'll take the next steps from there. 00:07:05.080 --> 00:07:06.219 Thank you so much, and I wish you the. 00:07:06.840 --> 00:07:07.200 Bye-bye. 00:07:07.380 --> 00:07:08.280 And then you leave. 00:07:08.400 --> 00:07:10.590 And then when that homeowner gets home and they say, wait a 00:07:10.590 --> 00:07:12.000 minute, I watched that recording. 00:07:12.240 --> 00:07:13.260 That guy was there. 00:07:13.380 --> 00:07:16.350 They've seen your face, you've built that familiarity, you have that 00:07:16.355 --> 00:07:19.590 touchpoint, and they see that note sitting right here on the door. 00:07:19.620 --> 00:07:23.640 And what they're gonna wanna do is, out of curiosity, peel it off the door. 00:07:23.909 --> 00:07:26.100 And when they peel it off the door, they're then gonna open 00:07:26.100 --> 00:07:27.945 it and say, Who sent me this? 00:07:28.005 --> 00:07:29.835 Here's a short note explaining why. 00:07:29.835 --> 00:07:33.854 Stop by Dear Homeowner, and then the letter continues with 00:07:33.854 --> 00:07:35.565 your offer and your pitch. 00:07:35.805 --> 00:07:39.765 And my friend, even if they're not home, you can maximize your door 00:07:39.825 --> 00:07:43.424 knocking efforts because they've seen you, they've seen the letter, and 00:07:43.424 --> 00:07:47.745 they will either call you off the letter, call you from the recording 00:07:48.044 --> 00:07:50.804 and or when you show back up again. 00:07:51.135 --> 00:07:54.224 They've already seen your face and you, my friend, are a familiar. 00:07:55.275 --> 00:07:58.695 Which increases your likelihood of making contact, starting that 00:07:58.695 --> 00:08:01.875 conversation, getting the inspection, and of course getting the deal. 00:08:02.265 --> 00:08:02.925 So there you have it. 00:08:03.195 --> 00:08:07.185 How to leverage the ring video cameras or video doorbells or security 00:08:07.185 --> 00:08:09.104 cameras in your favor to pitch. 00:08:09.450 --> 00:08:13.560 Even if no one's home now, I'd love to hear from you what's working for you with 00:08:13.560 --> 00:08:15.479 video cameras and what hasn't worked. 00:08:15.659 --> 00:08:17.669 And remember, you're always on camera. 00:08:17.820 --> 00:08:21.239 So even as you approach that door, don't be shy to start complimenting things 00:08:21.239 --> 00:08:24.390 that you see because you're gonna be capturing that homeowner's attention. 00:08:24.750 --> 00:08:27.359 Now dude, drop a comment and share with me what's been working, what's 00:08:27.359 --> 00:08:31.169 not been working, because a rising tide does indeed lift all boats. 00:08:31.530 --> 00:08:32.789 Now thanks again for joining me here. 00:08:32.819 --> 00:08:35.640 If you haven't yet, uh, jumped into my free training center, you should 00:08:35.640 --> 00:08:38.010 click right here cuz if you like this stuff, you're gonna love what's. 00:08:38.745 --> 00:08:41.145 And if you want to hang with me here on YouTube and learn a little bit more 00:08:41.355 --> 00:08:44.385 about self-generating leads using these direct mail letters or door hanger 00:08:44.385 --> 00:08:45.915 letters, jump right into this playlist. 00:08:46.155 --> 00:08:47.745 That's all for now, and I'll see you very soon.