Inside Outside

Amy Jo Kim is a longtime innovation consultant and author of “Game Thinking.” With a wealth of knowledge that she is eager to share, she talked to Brian about the concept of superfans, mainstream majority, and early majority and why identifying these demographics is crucial for success. For information regarding your data privacy, visit acast.com/privacy

Show Notes

Amy Jo Kim is a longtime innovation consultant and author of “Game Thinking.” With a wealth of knowledge that she is eager to share, she talked to Brian about the concept of superfans, mainstream majority, and early majority and why identifying these demographics is crucial for success. For information regarding your data privacy, visit acast.com/privacy

What is Inside Outside?

Inside Outside Innovation explores the ins and outs of innovation with raw stories, real insights, and tactical advice from the best and brightest in startups & corporate innovation.

Each week we bring you the latest thinking on talent, technology, and the future of innovation. Join our community of movers, shakers, makers, founders, builders, and creators to help speed up your knowledge, skills, and network.

Previous guests include thought leaders such as Brad Feld, Arlan Hamilton, Jason Calacanis, David Bland, Janice Fraser, and Diana Kander, plus insights from amazing companies including Nike, Cisco, ExxonMobil, Gatorade, Orlando Magic, GE, Samsung, and others.

This podcast is available on all podcast platforms and InsideOutside.io. Sign up for the weekly innovation newsletter at http://bit.ly/ionewsletter. Follow Brian on Twitter at @ardinger or @theiopodcast or Email brian@insideoutside.io