The “buy a list and blast emails” era is ending
Not because outbound stopped working
Because the data got smarter than the emails
Kathryn Wu and her co-founder built Openmart as an SMB intelligence layer:
Verified owners
Decision-maker contacts
Google reviews
Website quality
Location intelligence & more
Now they've launched "OpenClaw for Sales"
A conversational outbound workspace built on top of that data
No spreadsheet cleanup
No disconnected enrichment tools
No giant table views
Just ask the database what you need
DoorDash uses Openmart for regional planning
Whatnot uses it to identify high-quality sellers
Clay customers use the data directly inside outbound workflows
Try it out at openmart.com
🎙️ Kathryn Wu, Co-Founder of
Openmart on Fondo START pod
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01:13 Openmart’s SMB intelligence database and Openclaw for Sales
02:16 The shift from giant lead lists to AI qualification and scoring
03:43 Why SMB data differs from LinkedIn-centric sales platforms
05:57 How modern GTM teams use multi-channel outbound workflows
06:39 The highest-value qualification signals in SMB sales
08:25 Openclaw for Sales and conversational outbound workflows
09:02 How DoorDash uses Openmart for regional planning
11:28 Deduplication and the hidden pain of outbound infrastructure
12:16 “The future is qualification and scoring”
14:08 Why proprietary data is the moat behind AI outbound