Hello everyone.
And welcome back to day six of the Oren Cohen podcast.
This is a 30 day challenge where I am posting.
One podcast episode every day, about 10 minutes.
And it is a way for me to launch this podcast while also sharing
what I know about content creation, podcasting blogging after doing
it for so long on the internet.
I've made many mistakes and I have learned a lot of things
that might be helpful to you.
Today, we're going to talk about the contrast to what
we talked about yesterday.
And if you listen to yesterday's episode, you know, that we talked about
committing to a content calendar schedule.
Today, I want to talk to you about.
Not overdoing it.
Which means.
That if you are so committed to your content creation schedule.
You might be overdoing it and it means that you are putting content out
there just to put content out there.
And sometimes it is excuse the expression.
Crappy content.
And.
What I'm here to tell you now is that you should think about
this a little bit differently.
You should think about content creation and even committing to a content calendar.
As the goal.
But you shouldn't try to achieve it by any means necessary, which
means that you should plan ahead.
You should sit and create content ideas.
You should try to create a plan to what you were going
to put out there on the web.
So for instance, With this podcast.
I am.
Publishing 30 days.
Every day.
And it is a little bit.
Funny to be saying that you shouldn't post every day or you shouldn't post.
In a , strict cadence when I'm doing it.
So let me explain why.
I'm doing it.
The way I am doing it is I have a lot of context to draw from.
I've been writing on the web since 2010.
I've been creating YouTube content since 2020.
And I've been trying any technology in between.
Even if I didn't have a plan, I know what I could come up with
that might help someone who is brand new to content creation.
It's not a lot of work for me to try to come up with content
ideas at this stage in my journey.
But if you are someone new and you are learning.
And you don't have a lot of context or background knowledge to draw on.
And you just try to put content out there.
You would put out content that is not really helpful to anyone.
You would burn yourself out and no one will resonate with the content.
If I were in your shoes now, and I was planning to start a blog or
start a podcast or a YouTube channel.
Here's what I would do.
First of all, I would nail down.
What is the niche or the topic that I want to talk about.
And it needs to be something that I have a lot of experience with.
For you, it could be your day job or some really experienced hobby that
you have something that you are really engaged with on not just a cadence or
something like that, just something really ingrained in who you are that people
ask for your help with, for example.
So that's a good idea to touch on.
If you have something, even if you don't really like talking about
it, but there is something that people always ask your help with.
That's a good topic to create content around.
You chose the topic and then what you want to do.
Is you're going to write down on a piece of paper at least 10 topic ideas.
And for each of these topic ideas.
If you would write that as a blog post, it should be at least a five minute read.
Or if you would make a podcast episode on it, it would at least be a 10 minute talk.
Or if you would create a YouTube video about it.
It would be at least a five minute video.
The topics should be substantial.
You shouldn't just try to create shorts or something like that.
You need to create content with substance.
And.
Once you do that, have your list of 10 ideas?
Then you try to tackle them one at a time.
And tackling them one at a time doesn't mean that you are now going to.
Do all the work on.
The first one and then move to the second one.
You could try to do something like, okay.
On Mondays, I'm just writing.
It means that you are writing this script or you're writing.
Keywords or you are doing anything related to the structure of a blog post?
It could be one, it could be all of them, but just focusing on one aspect.
And on Tuesdays, you are doing research because of course you
don't want to share something.
That is not backed by science, or you could share some personal anecdotes.
The question you're trying to fulfill in people's minds when
you are giving them sources is.
Are you the authority to talk about this?
So for me after publishing over 47 episodes of a podcast, I
have a little bit of an idea.
About how podcasting works or writing over 5 million words on the web since 2010.
I have.
A little bit of an idea how blogging works so I can draw upon my own authority.
But if you don't have any authority, If you did not have any
Experience doing content creation.
Then you need to draw upon the authority of other people.
For example, if you want to talk about habits, maybe James clear
is a good example to, quote.
If you want to talk about blogging or marketing, Seth Godin is a
good example of an expert in the field that you can cite or quote.
If you want to talk about podcasting, then you have Pat Flynn who created over
700 episodes of a podcast and knows a little bit about how podcasting works.
All of those people are experts.
And if you draw upon their content in their knowledge.
When creating your own.
Then you are.
Essentially creating your own spin or creating your own.
Content.
And using their authority.
To prove your points.
And it doesn't mean that you are going to copy them.
You are going to say what you want to say.
To backup your claims.
You're going to use quotes and links from their content.
All of this to say that if you want to create a lot of content,
You should plan ahead for it.
Which means that you are not going to just churn out content every day,
just to say that you are consistent.
Like committing to a schedule, but only when you have something
meaningful that you worked on.
It is.
Valuable to put it out there.
And the last bit I want to touch on here is.
The idea of scheduling.
For example, with season three of my podcast, geek peek.
We're not going to publish all of the episodes right
as they are recorded and edited.
We're going to actually create a season from scratch, and then we're going
to schedule it over a period of time.
We'll see how that works.
I'm thinking about around 20 episodes.
And then we're going to have one episode every week, which is going to be published
automatically, already scheduled ahead.
And we could create content around that, like shorts and stuff like that.
But we are going to focus on scheduling those posts ahead.
If you want to commit to a schedule and publish frequently,
but don't want to post crap.
Then you should plan ahead and create your blog posts, but don't publish them.
Blogposts or whatever it is, whatever content piece that you are creating.
Create a batch.
Of things.
Do what you need to do to make them look good.
Either editing either formatting, whatever it is that you want to do.
But don't publish them yet.
Have a batch of content and then schedule them ahead.
After you've created all of them.
Then you will have that time.
That's scheduled time.
For example.
Five blog posts and you publish one a week.
You have five weeks to create the next batch.
And in the next batch, you are also going to do the same thing.
You're not going to publish the post.
As you see them.
You're going to publish the posts.
In a cadence.
But you are going to create them beforehand.
That's the final idea.
I want to impart on you in this little episode.
Don't create just for the sake of creation.
And if you do create.
In a cadence.
Plan ahead create before you publish and then.
Schedule ahead and post frequently.
That's it for this episode.
Thank you for listening or watching to all of this.
If you have any questions, then please leave a comment below or email me.
And, uh, this is another opportunity to tell you that I have a newsletter.
I don't publish there frequently, but when I do it's long form and,
uh, in depth about content creation.
Topics.
So, if you want to, uh, check that out, I have a link to
it in the description below.
And I'll see you in the next one.
Bye for now.