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Hello everyone.

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And welcome back to day six
of the Oren Cohen podcast.

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This is a 30 day challenge
where I am posting.

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One podcast episode every
day, about 10 minutes.

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And it is a way for me to launch
this podcast while also sharing

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what I know about content creation,
podcasting blogging after doing

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it for so long on the internet.

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I've made many mistakes and I
have learned a lot of things

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that might be helpful to you.

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Today, we're going to talk
about the contrast to what

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we talked about yesterday.

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And if you listen to yesterday's
episode, you know, that we talked about

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committing to a content calendar schedule.

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Today, I want to talk to you about.

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Not overdoing it.

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Which means.

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That if you are so committed to
your content creation schedule.

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You might be overdoing it and  it
means that you are putting content out

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there just to put content out there.

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And sometimes it is excuse the expression.

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Crappy content.

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And.

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What I'm here to tell you now
is that you should think about

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this a little bit differently.

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You should think about content creation
and even committing to a content calendar.

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As the goal.

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But you shouldn't try to achieve
it by any means necessary, which

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means that you should plan ahead.

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You should sit and create content ideas.

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You should try to create a
plan to what you were going

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to put out there on the web.

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So for instance, With this podcast.

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I am.

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Publishing 30 days.

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Every day.

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And it is a little bit.

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Funny to be saying that you shouldn't
post every day or you shouldn't post.

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In a , strict cadence when I'm doing it.

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So let me explain why.

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I'm doing it.

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The way I am doing it is I have
a lot of context to draw from.

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I've been writing on the web since 2010.

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I've been creating YouTube
content since 2020.

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And I've been trying any
technology in between.

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Even if I didn't have a plan, I
know what I could come up with

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that might help someone who is
brand new to content creation.

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It's not a lot of work for me
to try to come up with content

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ideas at this stage in my journey.

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But if you are someone
new and you are learning.

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And you don't have a lot of context
or background knowledge to draw on.

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And you just try to put content out there.

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You would put out content that
is not really helpful to anyone.

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You would burn yourself out and no
one will resonate with the content.

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If I were in your shoes now, and
I was planning to start a blog or

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start a podcast or a YouTube channel.

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Here's what I would do.

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First of all, I would nail down.

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What is the niche or the topic
that I want to talk about.

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And it needs to be something that
I have a lot of experience with.

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For you, it could be your day job or
some really experienced hobby that

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you have something that you are really
engaged with on not just  a cadence or

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something like that, just something really
ingrained in who you are that people

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ask for your help with, for example.

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So that's a good idea to touch on.

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If you have something,  even if
you don't really like talking about

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it, but there is something that
people always ask your help with.

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That's a good topic to
create content around.

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You chose the topic and
then what you want to do.

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Is you're going to write down on a
piece of paper at least 10 topic ideas.

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And for each of these topic ideas.

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If you would write that as a blog post,
it should be at least a five minute read.

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Or if you would make a podcast  episode on
it, it would at least be a 10 minute talk.

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Or if you would create a
YouTube video about it.

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It would be at least a five minute video.

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The topics should be substantial.

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You shouldn't just try to create
shorts or something like that.

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You need to create content with substance.

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And.

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Once you do that,  have
your list of 10 ideas?

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Then you try to tackle them one at a time.

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And tackling them one at a time
doesn't mean that you are now going to.

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Do all the work on.

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The first one and then
move to the second one.

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You could try to do something like, okay.

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On Mondays, I'm just writing.

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It means that you are writing
this script or you're writing.

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Keywords or you are doing anything
related to the structure of a blog post?

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It could be one, it could be all of
them, but just focusing on one aspect.

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And on Tuesdays, you are doing
research because of course you

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don't want to share something.

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That is not backed by science, or you
could share some personal anecdotes.

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The question you're trying to
fulfill in people's minds when

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you are giving them sources is.

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Are you the authority to talk about this?

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So for me after publishing over
47 episodes of a podcast, I

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have a little bit of an idea.

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About how podcasting works or writing over
5 million words on the web since 2010.

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I have.

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A little bit of an idea how blogging
works so I can draw upon my own authority.

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But if you don't have any
authority, If you did not have any

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Experience doing content creation.

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Then you need to draw upon
the authority of other people.

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For example, if you want to talk
about habits, maybe James clear

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is a good example to, quote.

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If you want to talk about blogging
or marketing,  Seth Godin is a

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good example of an expert in the
field that you can cite or quote.

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If you want to talk about podcasting,
then you have Pat Flynn who created over

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700 episodes of a podcast and knows a
little bit about how podcasting works.

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All of those people are experts.

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And if you draw upon their
content in their knowledge.

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When creating your own.

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Then you are.

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Essentially creating your own
spin or creating your own.

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Content.

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And using their authority.

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To prove your points.

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And it doesn't mean that
you are going to copy them.

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You are going to say what you want to say.

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To backup your claims.

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You're going to use quotes
and links from their content.

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All of this to say that if you
want to create a lot of content,

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You should plan ahead for it.

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Which means that you are not going
to just churn out content every day,

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just to say that you are consistent.

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Like committing to a schedule,
but only when you have something

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meaningful that you worked on.

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It is.

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Valuable to put it out there.

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And the last bit I want
to touch on here is.

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The idea of scheduling.

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For example, with season three
of my podcast, geek peek.

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We're not going to publish
all of the episodes right

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as they are recorded and edited.

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We're going to actually create a season
from scratch, and then we're going

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to schedule it over a period of time.

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We'll see how that works.

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I'm thinking about around 20 episodes.

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And then we're going to have one episode
every week, which is going to be published

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automatically, already scheduled ahead.

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And we could create content around
that, like shorts and stuff like that.

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But we are going to focus on
scheduling those posts ahead.

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If you want to commit to a
schedule and publish frequently,

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but don't want to post crap.

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Then you should plan ahead and create
your blog posts, but don't publish them.

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Blogposts or whatever it is, whatever
content piece that you are creating.

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Create a batch.

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Of things.

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Do what you need to do
to make them look good.

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Either editing either  formatting,
whatever it is that you want to do.

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But don't publish them yet.

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Have a batch of content and
then schedule them ahead.

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After you've created all of them.

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Then you will have that time.

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That's scheduled time.

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For example.

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Five blog posts and
you publish one a week.

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You have five weeks to
create the next batch.

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And in the next batch, you are
also going to do the same thing.

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You're not going to publish the post.

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As you see them.

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You're going to publish the posts.

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In a cadence.

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But you are going to
create them beforehand.

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That's the final idea.

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I want to impart on you
in this little episode.

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Don't create just for
the sake of creation.

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And if you do create.

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In a cadence.

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Plan ahead create before
you publish and then.

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Schedule ahead and post frequently.

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That's it for this episode.

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Thank you for listening or
watching to all of this.

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If you have any questions, then please
leave a comment below or email me.

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And, uh, this is another opportunity
to tell you that I have a newsletter.

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I don't publish there frequently,
but when I do it's long form and,

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uh, in depth about content creation.

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Topics.

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So, if you want to, uh, check
that out, I have a link to

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it in the description below.

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And I'll see you in the next one.

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Bye for now.