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In this episode of Master of None, I speak with advertising giants Brian Brooker and Pat Piper, the brains behind Sonic’s iconic ad campaign “The Two Guys.” Together, we’re going to dive into what it took to develop the campaign and how their innovation helped transform Sonic’s Brand.
You can learn more about Clifford Hudson and Master Of None here: https://cliffordhudson.com/podcast
Show Produced by Terra Firma Audio: https://www.terrafirmaaudio.com
In the Master of None podcast the former CEO of Sonic, Clifford Hudson, challenges established thinking, offering counterintuitive career advice essential for every professional at all levels, whether you're just starting out or in the middle of your career.
In his bestselling Outliers, Malcolm Gladwell introduced readers to the 10,000-hour rule—the foundation of success in any endeavor. But as Clifford Hudson reveals, there are serious pitfalls to this rule. What happens to those who spend years trying to achieve something that doesn’t quite pan out? Do you really have to grind down the same path for many years, sacrificing priorities to become successful?
Hudson asks whether or not mastery is even necessary to succeed. Most people don't need to be experts in their field. Yes, the successful know more than the average person about a particular topic, and they often possess a better-than-average ability with a particular skillset; but not everyone who is successful is an expert, he makes clear.
More importantly, in today’s technology-driven environment, change is the only constant, including the nature of work and the skills required to do it. Over-investing in expertise is often riskier than learning to be adaptive and open to new knowledge, ideas, and skills. Experience can also lead to overconfidence. And yet we continue to deeply value the expertise ideal.