Press Play: Video Marketing Leaders

In this episode of the Press Play Podcast, Derek Gerber sits down with JP Clement, CEO of boomtime. The pair discuss the role that data and analytics play in a successful marketing campaign and how best to utilize these numbers for your campaign’s benefit. You don’t want to miss this enlightening episode!

Show Notes

Shownotes
(0:44) Introducing JP Clement and boomtown
(5:24) Using data to tell stories
(10:22) Using analytics to drive leads
(15:11) Busting the top 3 myths about digital marketing
(21:27) Wrap up

Links
Derek Gerber
JP Clement 
boomtime 

Quotes
“We tell stories because I don’t want to throw a bunch of charts and tables and numbers at our clients.  They’re not going to look at it, and they’re not going to understand it.” (8:40)

“Marketing is not 100% creativity.  It’s 50% science, and the other half is 50% what I like to call feng shui.” (9:35)

“We use things like email marketing, social media marketing, influencer marketing, content marketing, and so on, and we put these pieces together in a way that I believe is very creative.  And this is how we get our clients over that hump to differentiate themselves.” (11:37)

“There will be some quick pops from or digital marketing efforts now, but some of those investments may hit us 9 or 12 months form now.”  (19:11)

What is Press Play: Video Marketing Leaders?

Press Play is a video podcast dedicated to serving executive teams and professional marketers by breaking down the mystery behind the world's most popular medium for communication. We share our expertise by providing all of the best analyses, strategies, and practices available. Let us show you how to establish brand awareness, create noteworthy educational content, and drive insane amounts of revenue! Hosted by Derek Gerber. Powered by Explainify. Visit www.explainify.com to schedule a call.