#578 S2 Episode 447 - BREAK IT, CHANGE IT: Dealing With The Broken Activity Mindset

TOO MUCH OF SOMETHING IS NO LONGER HELPFUL

As sellers, we all had a taste of being pressured with activity, doing X amount of calls, X amount of demos, X amount of emails, and many more. These are the things we get hammered for every single day. This is the activity mindset, which Kevin and Collin will be tackling and will be breaking down why it’s a broken mindset, and what should SDRs and sellers do that actually matters. Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

KEVIN: EVERY COMPANY EVALUATES DIFFERENTLY

“Every company evaluates sales, pipeline, hiring internally, and expectations of teams differently. Some are pipeline-focused, others are revenue focused, some are activity-focused, and some don't have a product-market fit. Let's just get us out there in our name out there. Who cares if we drive any pipeline, every company evaluates it differently.”

COLLIN: THE BROKEN ACTIVITY MINDSET

“The activity mindset is broken, for sure. Like let's just keep it real for a second, activities are not going to pay the bills, keep the lights on, or get you to your next round of fundraising. But some people still have this activity mindset, it’s so much, that's why we're seeing a lot of these layoffs. Like, they didn't have a good sound strategy. And it was like, we just need more bodies.”

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Kevin Warner | Leadium | Leadium.com

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