LOCAL EDGE-Exploring Small Community Impact in Canadian Advertising

Unveil the influence of small communities in Canadian advertising on Episode 7 of Local Edge! Join host Shawna Randolph as she engages in a conversation with Ryan McAdams, Group Publisher of Alberta Newspaper Group LP. They delve into the proactive strategies of local advertisers, emphasizing the importance of bolstering their community media. Gain insights from Paul McNeill, Publisher of PEI Canada, as he discusses how the younger generation is uncovering the significance of printed literature. Additionally, Jeff Beardsworth, CEO of AdCanada Media Inc., offers his perspective on analyzing market nuances to gauge the effectiveness of digital advertising outreach. Tune in to this invaluable discourse on Episode 7 of Local Edge.

For more information, please visit: www.adcanadamedia.ca

This series is proudly produced by the team at Road 55- located in Edmonton, Alberta. For more information, please visit: www.road55.ca 

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What is LOCAL EDGE?

Welcome everyone to Local Edge your show for better understanding and connecting with small communities all across the country. Here we explore the value of these markets to advertisers, agencies, communities, and more. We bring you the latest news, insights and trends from the world of local advertising and marketing. In this show, we'll be talking to community connectors, media buyers, business leaders and more to find out what makes small communities so important to the advertising industry.

Host: Shawna Randolph