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On this episode of the Sales Transformation Podcast with Collin Mitchell she's joined with Cherilynn Castleman, executive coach and chief learning officer at Sistas in Sales, managing partner and executive coach for CGI Executive Coaching.
Cherilynn will talk about the importance of building professional relationships to get to the core of one's problem and how to fix it. Not only that, she talks about just why sales can make such an impact with one's life and mindset.
Deep dive with Collin and Cherilynn as they dish out the why, the how, and the opportunity being good in sales brings to the table.
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HIGHLIGHTS
01:14 Cherilynn's start in sales and why she went into the business
03:14 The importance of getting good in sales and why you should be excited about it
07:14 Asking the right questions to get things done and how it improves everything
10:07 How the pandemic has equaled the playing field
17:37 How to support and connect with Cherilynn has invested her time and resources in
QUOTES
02:45 "If you have to had to sell a 16-year-old on why to get in bed and go to school in the morning, you can sell anything to anybody."
08:01 "You know what I'd like to know? I said, what is your wish for your team when it comes to this? What is your wild wish? And what is your fantasy?"
09:10 "The huge learning lesson there is that people are just people, and if you become, you know, a lot of people struggle with going into conversations like that. Or with people at that level where they don't consider themselves as equal. Which is a lack of confidence."
11:39 "The key thing there is, you know, a lot of people in sales tend to think oh I can help everybody or everybody is my client and that's not true. Being able to have those types of conversations to say hey is this a relationship where I can add some value or maybe it's not."
20:17 "If you criticize people you raise their defensiveness, but if you challenge people you raise their game."
Learn more about Cherilynn in the link below:
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Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.
Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.
Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.
With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.
So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!