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In this episode of the Live Better Sell Better Podcast, KD is joined by Belal Batrawy, Founder of DeathtoFluff and Advisor at GTM Buddy, who digs into what Prospect Theory is and how people are motivated more by the fear of loss rather than the prospect of gain. Emotional messaging shows buyers the cost of inaction and how they can be embarrassed or fall behind by not trying something new.
HIGHLIGHT QUOTES
Prospect Theory explains emotional messaging - Belal: "The fear of loss is 2 times more compelling than the pleasure of gain. Most of us are lining up knowing that we're not going to win, but we're still going to give it a hundred percent. Why? Because we don't want to lose. We don't want to fall down. We don't want to look stupid. We don't want our name posted dead last."
Live Better. Sell Better. is sponsored by our proud partners:
Vidyard | vidyard.com
Chili Piper | chilipiper.com
Rocket Reach | rocketreach.co
Orum | orum.com
Clari | clari.com
In this episode of the Live Better Sell Better Podcast, KD is joined by Belal Batrawy, Founder of DeathtoFluff and Advisor at GTM Buddy, who digs into what Prospect Theory is and how people are motivated more by the fear of loss rather than the prospect of gain. Emotional messaging shows buyers the cost of inaction and how they can be embarrassed or fall behind by not trying something new.
HIGHLIGHT QUOTES
Prospect Theory explains emotional messaging - Belal: "The fear of loss is 2 times more compelling than the pleasure of gain. Most of us are lining up knowing that we're not going to win, but we're still going to give it a hundred percent. Why? Because we don't want to lose. We don't want to fall down. We don't want to look stupid. We don't want our name posted dead last."
Live Better. Sell Better. is sponsored by our proud partners:
Vidyard | vidyard.com
Chili Piper | chilipiper.com
Rocket Reach | rocketreach.co
Orum | orum.com
Clari | clari.com
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Welcome to the Live Better Sell Better podcast with your host Kevin Dorsey of Inside Sales Excellence the #1 Patreon group and Youtube Channel for tech sellers and leaders.
Where we dive deep into tactical advice on how to book more meetings, close more deals, and lead sales teams to success.
Inviting the top experts in the software sales world to talk about every topic you can think of. From Cold Calling, Closing Deals, Storytelling, all the way to Sales Management and Brand Building.
We leave no topic untouched.
PLUS - This show is all about tactical advice, no fluff, no long backstories, just the juicy details.
But we don’t stop there, we also focus on the PERSON in sales person, making sure we also take care of that too. Mindset, mindfulness, goal setting, stress management, we cover it all.
Thank you for listening, and if you’re interested head on over to www.patreon.com/insidesalesexcellence to learn more.
Now with that, get ready, grab a notepad & let’s get into the good stuff!