Game Shape

Not interested rarely means what it says.

Josh Rasmussen
and Eric Salvo take on the objection every rep dreads. They break down why it shows up differently on a cold call than it does over email or LinkedIn, and why hearing it in the first minute means something different than hearing it in the fifth.

They run three real responses through their close, stall, kill format and review a sales trainer's take on pushing through the first no. The result is a clear way to read what a prospect actually means, and a plan for what to say next instead of hanging up.


Key takeaways:
  1. Push for the meeting anyway. Even after a soft no, reps have booked meetings just by asking if the prospect wants to see more. It costs nothing to ask, and sometimes the answer is yes.
  2. Bad meetings start before the call. If not interested shows up mid discovery call, the problem happened earlier. A missing agenda or a badly qualified lead is usually the real cause, not the pitch itself.
  3. Ten minutes is the ceiling. A cold call that runs past ten minutes without a clear agenda is a sign you have lost control of the conversation, not a sign you are building rapport.


Jump to the conversation:
(00:00) Introduction
(00:49) What does “not interested” really mean?
(01:52) How to decode what a prospect actually means
(02:50) Why not interested over email or LinkedIn usually means refine your message
(04:20) Reading the difference between minute one and minute five on a call
(06:38) Why chasing the meeting can still work after a soft no
(08:05) The real story behind most not interested objections
(10:35) What it means if the objection shows up in a discovery call
(13:34) Close, stall, kill: grading three real responses to not interested
(17:19) Flag on the play: should you ever accept a first no
(19:15) The playbook recap and what is coming next week

What is Game Shape?

Nobody taught you how to handle it when a prospect hangs up mid-pitch. Or when your biggest deal goes dark on a Thursday. Or when you're one call away from quota and your stomach won't stop turning because you don’t know what to do next. 

That's the stuff we’re here to talk about. Josh and Eric, two former athletes turned sellers, break down what it actually takes to compete in sales right now. The plays that work, the ones that don't, and the embarrassing stories in between. 

No suit-and-tie energy here. We want to help you get your head in the game and make you the hero of your own sales story.

It’s time to get game-day ready. You in?