Meet Inês 👋
She's the Head of B2B Growth at Sword Health
She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?
I believe the best future marketers will have a deep expertise in growth
(even though Davide said he never hires marketers for growth roles on our last episode 😅)
That's why I was excited to chat to her, and in the end, I found a damn good human.
In the episode, she shares:
- Why growth's job is to transfer enthusiasm
- Sword's recent campaign that did that
- And why the goal of life is to help others
I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on February 10th, 2026
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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.
What is On Marketing?
What is marketing?
Have you ever had that thought before? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm a man from Wisconsin on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles.
The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.
I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?
This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.
I hope you join me on this journey!