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In this episode, we tackle one of the most frustrating challenges in real estate—stale listings that just won't move. We break down what agents should actually be doing to get a property sold, from regular CMAs and description refreshes to having those tough but necessary conversations with sellers. We also dig into what not to do, including why pulling a listing off the market to "reset" days on market is a disservice to your seller. Plus, we explore the concept of "buying the listing" and why honest pricing from the start saves everyone time and heartache.
Creators and Guests
What is LeadingLane Podcast?
Welcome to LeadingLane, the go-to podcast for aspiring and seasoned real estate professionals! Hosted by Steven L. Burch and Ashley Fredrick, two seasoned brokers with a flair for the industry, this show delves into the core of what makes real estate tick. Each episode is a journey through essential topics like mastering time management, unraveling the complexities of real estate finances, and sharing authentic experiences from the field. Get valuable tips and tricks, whether you're a newbie or a pro. This podcast is your key to thriving in real estate.