Inside Catalyst Issue 1 2020
This podcast will:
• Provide an antidote to festival fatigue and offer a formula for marketing magic
• Explore the luxury brands peacocked by Congolese dandies
• Examine how the humble washing machine holds the secret to social value
Host: Ben Walker, Head of Media, LID Business Media
Guests: Morag Cuddeford-Jones, Editor at large Catalyst
Recorded: Thursday 23 January 2020 12:00 GMT
At The Chartered Institute of Marketing (CIM), we develop modern marketing talent to enable long term business success. The CIM Marketing Podcast is your fortnightly dose of news and views from across the industry. Hosted by the CIM editorial team, we spotlight accessible, relevant stories to spark debate and discussion on the key issues affecting marketing today.