In this episode of the Elevate Your Event podcast, Howard Adam Levy, founder of Red Rooster Group, dives into the critical role of storytelling and strategy in event marketing. He stresses the importance of clearly conveying your organization’s mission and impact to forge stronger connections with donors. Levy also recommends reframing your cause to resonate more deeply with your audience. Additionally, he highlights the importance of gathering and using data to build ongoing relationships with donors after the event. His advice encourages organizations to think outside the box and track the success of their events effectively.
Takeaways
- Clearly communicate your organization's mission and impact to donors and attendees.
- Reframe the issue or cause to create a stronger connection with your audience.
- Capture and utilize data to cultivate relationships with donors beyond the event.
- Think creatively and measure the effectiveness of your events.
Chapters
02:02 Maximizing Events and Engaging the Audience
06:39 Understanding the Purpose of Events
08:48 Engaging the Community and Cultivating Relationships
10:43 Developing a Strategy for Events
13:14 Using Storytelling and Mission Moments
17:48 Showing Donor Appreciation and Cultivating Relationships
25:28 Reframing the Issue: Creating a Stronger Connection
29:59 Thinking Creatively and Measuring Event Effectiveness
34:18 Parting Words of Advice and Contact Information
Episode Links:
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