Marketing News Canada

On this episode of Marketing Jam, Darian Kovacs talks to Victoria Hui, a content creator who runs a successful Instagram account and the blog "The Lust Listt."

With more than 83,000 followers on Instagram and an established lifestyle and fashion blog at thelustlistt.com, Victoria is "creatively exploring life beyond the expected." She is one of the many creators who have turned their passions into a full-time job creating content.

On the show, Darian and Victoria discuss the following:

- The state of influencer marketing
- How to organically integrate brands into content
- Why story should be the focus when creating and sharing content
- How to negotiate contracts and what to charge for content
- Transparency and disclosure in influencer marketing
- Why influencers need to work together

This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show.

Find Jelly Marketing:

Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com

Find Darian Kovacs:

Website - jellymarketing.com/darian/
Facebook - facebook.com/dariankovacspage/
Instagram - instagram.com/dariankovacs/
Twitter - twitter.com/dariankovacs

Follow Victoria/The Lust Listt:

Instagram - instagram.com/thelustlistt
Website - thelustlistt.com
LinkedIn - linkedin.com/in/huivictoria
Twitter - twitter.com/thelustlistt
Facebook - facebook.com/thelustlistt

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Show Notes

On this episode of Marketing Jam, Darian Kovacs talks to Victoria Hui, a content creator who runs a successful Instagram account and the blog "The Lust Listt." With more than 83,000 followers on Instagram and an established lifestyle and fashion blog at thelustlistt.com, Victoria is "creatively exploring life beyond the expected." She is one of the many creators who have turned their passions into a full-time job creating content. On the show, Darian and Victoria discuss the following: - The state of influencer marketing - How to organically integrate brands into content - Why story should be the focus when creating and sharing content - How to negotiate contracts and what to charge for content - Transparency and disclosure in influencer marketing - Why influencers need to work together This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter.com/dariankovacs Follow Victoria/The Lust Listt: Instagram - instagram.com/thelustlistt Website - thelustlistt.com LinkedIn - linkedin.com/in/huivictoria Twitter - twitter.com/thelustlistt Facebook - facebook.com/thelustlistt

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

What is Marketing News Canada?

Marketing News Canada spotlights the people, ideas, and innovations redefining Canadian marketing. Produced by SocialNext, Canada’s largest independent marketing conference series, we bring you candid conversations with marketers, founders, creators, and industry leaders shaping the future of the industry.

Recorded live at SocialNext events and through in-depth interviews from coast to coast, each episode dives into the ideas, bold campaigns, and community-driven strategies defining the Canadian marketing landscape. If you care about Canadian creativity, innovation, and the people behind the work, you’re in the right place.

Presented by Marketing News Canada www.marketingnewscanada.com