The FMCG Marketing Daily | Athletic Brewing appoints new CMO amid | Barilla is buying one of America's | Lush launches campaign highlighting harm caused

The FMCG Marketing Daily — September 04, 2026 In this episode: • The leading non-alcoholic beer challenger brand just made a significant CMO hire as it signals a major step-up in marketing ambition — a direct threat to AB InBev and Diageo's no-and-low alcohol plays. • Barilla's acquisition of Goodles — a nutrient-dense mac-and-cheese challenger — is a textbook case of a heritage FMCG brand buying its way into a consumer trend it couldn't build organically. • Lush is activating a live in-store campaign against social media harm, doubling down on its years-long refusal to advertise on major platforms — turning brand purpose into a direct media strategy differentiator. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.