Business Therapy™ With Joké

Episode Summary

In this power-packed episode, Joké sits down with Lasada Pippen, a former computer engineer turned full-time keynote speaker and communication coach. From growing up in an underserved community to becoming the first in his family to graduate from college and work in corporate America, Lasada’s story is a blueprint for resilience and reinvention.
We explore what it really means to "unmute yourself," how confidence and communication go hand in hand, and why your unique voice is your greatest leadership tool. Whether you are in a boardroom, a classroom, or trying to find the courage to show up online, this episode is for you.

Lasada shares his C4 Communication Framework and offers tangible advice for anyone ready to speak up, show up, and own their space.

What You Will Learn
✔️ How to identify your unique value and voice
 ✔️ Why fear and faith can co-exist—and how to move forward anyway
 ✔️ The truth about walking away from a “safe” career to pursue purpose
 ✔️ What it takes to break generational patterns and be the first
 ✔️ How to turn your story into your strength
 ✔️ The C4 Communication Formula that will change how you speak
 ✔️ How to go from quiet to confident without pretending to be someone else
The C4 Communication Framework
  1. Clear – Define the message you want to communicate
  2. Concise – Get to the point without losing the power
  3. Compelling – Share with depth and a point of view
  4. Confident – Deliver like you believe it
This episode is not just for aspiring speakers. It is for anyone who knows there is more inside them, but needs the clarity, courage, and coaching to bring it to the surface.
Favorite Quotes from Lasada
"If you can solve a problem or bring a unique angle, you have value"
 "You can have fear, but you cannot have doubt"
 "It is hard to quit on something you are obsessed with"
 "Most people talk. Some people speak. Few people communicate"

Connect with Lasada Pippen
Website: www.lasadapippen.com
Instagram: @lasadapippen

What is Business Therapy™ With Joké?

BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process.

Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship.

Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers.

She did what most creative women do.
She worked harder when she should have thought clearer.
The shift from creative to CEO mindset was real.

Joké fumbled her way through turning her love for design into a real business that pays the bills.
Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too.

BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run.

Joké brings these conversations back to one central idea: Separate the math from the drama.
Because you can be brilliant at what you do and still struggle with the business of doing it.

Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next.

BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence.

BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score.
Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.