Attributed - A podcast by Dreamdata

Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?!

When companies are lurking around G2 reading reviews and making comparisons, they’re sending out some serious buying intent signals.

And the best part is, G2 makes this intent data available, giving you an insane source of hot leads that will have your BDRs bringing in deals like no tomorrow.

Our guest Robin Izsak-Tseng, VP of Revenue Marketing at G2, will be sharing best practice tips for using intent data in B2B go-to-market.

She’ll cover:

- Intro to intent data
- Using the intent to align sales and marketing
- Powering a full-funnel strategy
- Measuring intent-driven programs
- Using G2 Buyer Intent


Follow Robin Izsak-Tseng on LinkedIn: https://www.linkedin.com/in/robinizsak/
Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 



Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.
Guest
Robin IZSAG-TSENG
Global Demand Gen Strategist: Building High-Impact Teams, Systems, and GTM Alignment to Drive Sustainable Growth

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.