Swim Against The Tide


In this episode, Josh Sargent, CEO of UK for CLARK, the business behind the Tom and Polly life assurance brands joins Steve Henry on Swim Against The Tide.

Josh shares his remarkable journey from a working-class upbringing in Gloucestershire and choosing work before university, to joining the business as an account manager and ultimately rising through the ranks to become CEO.

They explore how Tom and Polly have used distinctive branding, clever customer segmentation and a refreshingly human approach to make life assurance feel simpler and more relevant to younger families.

Josh also talks candidly about scaling from a small team to more than 200 employees, navigating acquisitions and private-equity ownership, and developing his own leadership style along the way.

It’s a fascinating conversation about disrupting a traditional industry, using technology to build stronger customer relationships, and the challenge of continuing to think like a challenger when you’re increasingly becoming one of the established names in the market.

The SATT Team :) 

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.