Grey Matter: A Podcast About Ideas

Welcome to Grey Matter’s first bonus series, exploring the question: “What makes a good idea a great one?”
We’re diving into some of the ideas we’ve featured in the podcast, through the lens of the creative criteria we hold our work to at Grey. First is “Surprising but Feels Inevitable.”
On this episode, producer Joey Scarillo chats with former Grey Matter co-producer Graham Nolan about the inevitability of starting this very podcast in 2019. Think of it as Grey Matter’s origin story.

Show Notes

Welcome to Grey Matter’s first bonus series, exploring the question: “What makes a good idea a great one?”

We’re diving into some of the ideas we’ve featured in the podcast, through the lens of the creative criteria we hold our work to at Grey. First is “Surprising but Feels Inevitable.”

On this episode, producer Joey Scarillo chats with former Grey Matter co-producer Graham Nolan about the inevitability of starting this very podcast in 2019. Think of it as Grey Matter’s origin story.

What is Grey Matter: A Podcast About Ideas?

Grey Matter: A Podcast About Ideas is for people who love talking about creativity and exploring, simply, where the best ideas in the world come from and how dreams become reality.

Host John Patroulis, Grey Worldwide Chief Creative Officer, is joined by agency colleagues in discussions of the challenges that sparked innovative and effective solutions. Hear first-hand stories from the founders, creators, and inventors who are shaping the world.