The FMCG Marketing Daily

The FMCG Marketing Daily — September 19, 2026 In this episode: • Coca-Cola has appointed a new marketing director for Iberia, poached directly from Diageo — a CMO move that signals how the two biggest names in FMCG are competing for the same rare breed of marketing talent. • India's food safety regulator is taking legal action against Nestlé over infant formula non-compliance — a brand-trust crisis in one of the world's fastest-growing consumer markets. • A potential Sazerac acquisition of Berentzen would hand one of America's most aggressive spirits acquirers a European heritage brand portfolio — and raises big questions about what happens to those brands under new ownership. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.