Collective Wisdom | Learn From the Best B2B Demand Gen Marketers

Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.

Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.

Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/

Apply to join Demand Collective at demandcollective.io

"The Demand Gen community you wish existed sooner."

What is Collective Wisdom | Learn From the Best B2B Demand Gen Marketers?

Collective Wisdom is where the best demand gen marketers go to learn what's working right now. The Demand Collective team brings on the very best demand marketers we know to talk about everything demand in a no-fluff, 100% real environment. You'll leave each episode with actionable and tactical tips you can use to drive better results and get promoted faster.

Have questions like:
How do I crush my first 90 days in a demand job? How do I get promoted faster? How do I do more with less? How do I run better paid ads? How do I report to my ELT? ... and more? We have answers.