CW 06 - You Have to Be Tied to Revenue to Be Successful | Andy Binkley, Founder at Tourial

Join us for another episode of Demand Collective with Andy Binkley, Founder at Tourial walks us through his journey as a marketer and eventually as a founder. He talks topics like integration as king, illustrating ROI to prospects, and conextualizing product value in customer conversations.

Where do self-guided product tours fit into the broader sales funnel? We talk through the buyer's journey and the friction that comes with trying to purchase from many SaaS companies.

Andy's LinkedIn: https://www.linkedin.com/in/andy-binkley/

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