Enrollment feels different. Hiring feels different. Families are making different decisions. And what worked six months ago may not be what works now.
But that doesn’t mean childcare is in another crisis.
In this episode of The Director’s Club, I’m sharing what I’m seeing inside my own childcare center—and, more importantly, what I’m changing because of it.
I’m talking about our unexpected Preschool and Pre-K openings, why I’m changing the way we market enrollment, what I’m doing differently with recruiting and staffing, and why I’m looking beyond the usual hiring strategies to build a stronger workforce.
This isn’t about panicking every time the market changes. It’s about paying attention, reflecting on what isn’t working anymore, and being willing to test something new.
I’ll take you behind the scenes of the strategies I’m trying at ScribbleTime right now—including some that are working, some I’m still figuring out, and what I’m learning along the way.
As you listen, I want you to ask yourself:
What is different at your center than it was six months ago—and what are you still doing simply because it used to work?
The market is going to keep changing.