The Business Of Marketing

Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers.

She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive.

If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential.

Conversation points:
  • Why prompting is now a core skill for marketers (not just a tech thing)
  • How to automate repetitive marketing tasks with AI
  • Scaling AI across marketing teams without creating chaos
  • Why chasing AI news headlines wastes time, and what to focus on instead
  • How Copilot, ChatGPT, and enterprise AI tools fit into future workflows
  • Practical frameworks for evolving your marketing career with AI

0:00 - The AI News Overload & Introduction to Guest Pam Didner
1:51 - Pam's New Book: AI for the Modern Marketer
3:46 - B2B Focus & Who the Books Are For
4:39 - Is Prompting Now a Core Marketing Skill?
5:20 - Will Prompt Engineering Become a Marketing Job?
8:12 - Scaling AI in Marketing: Individual, Team, and Enterprise Levels
12:40 - Frameworks for Implementing AI & Marketing Workflow Automation
15:41 - Automating Repetitive Tasks vs. Human Creativity
19:25 - How to Keep Up (or Not) with the Rapid Pace of AI
24:08 - Copilot vs. Other LLMs: Enterprise AI Tool Choices
28:26 - Final Book Overview & Where to Connect with Pam

A. Lee Judge is the creator and host of The Business of Marketing podcast.
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This podcast is produced by Content Monsta - A leading producer of B2B Content.

Creators and Guests

Host
A. Lee Judge
A. Lee Judge is the host of the Business of Marketing Podcast and author of the book CASH: The 4 Keys to Betters Sales, Smarter Marketing, and a Supercharged Revenue Machine

What is The Business Of Marketing?

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.