Kate Swanson, Founder and CEO of ENSEMBL

On this episode of Facing the Giants podcast, Scott Kerr talks to Kate Swanson, founder and CEO of ENSEMBL, a direct-to-consumer super-premium cookware brand with products that feature detachable handles to optimize space. Kate discusses her journey from attorney to entrepreneur and how Ensembl's radically redesigned cookware competes with both the high-end rivals and a slew of new DTC brands. She also talks about why men have been early adopters of the brand, navigating the recent choppy waters of the DTC world, battling post-pandemic "cooking fatigue", taking a thoughtful approach to marketing, and exploring retail partners. Plus: Kate explains why she looks to Dyson for inspiration.

Featuring: Kate Swanson, Founder and CEO of ENSEMBL (getensembl.com)

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About Facing the Giants podcast:
Luxury entrepreneurs talk about competing with the Goliaths of the industry.

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What is Facing the Giants?

It takes the courage of entrepreneurs to play in a space where the Goliaths of the luxury industry roam free. Facing the Giants is a podcast that puts a spotlight on the founders of new luxury startups and the weapons in their arsenal to compete with industry incumbents. Host Scott Kerr talks to luxury entrepreneurs about what's driving them and how their companies are pointing a new way forward to meet the changing demands of the luxury business and affluent consumers. They also share smart strategies to survive and maybe even thrive in the land of the giants.