1 00:00:01,040 --> 00:00:04,800 Oh we are live in Tarentum at the Poduty Podcast Theater. It's Poduty and 2 00:00:04,800 --> 00:00:08,480 the News. I've got a great guest joining me tonight Adam 3 00:00:08,480 --> 00:00:12,280 Torres. Adam welcome. To the show oh man i'm happy to be 4 00:00:12,280 --> 00:00:16,080 here i was checking out your theater and i'm jealous man you got 5 00:00:16,080 --> 00:00:19,120 the coolest podcast setup i've ever. Seen it's amazing 6 00:00:19,760 --> 00:00:22,800 we're doing something out here in pittsburgh they must put something in the water 7 00:00:24,080 --> 00:00:26,920 it's been a lot of fun we had a great pre show chat we've been 8 00:00:26,920 --> 00:00:29,280 chatting for like twenty twenty five minutes i was like hey we got to go 9 00:00:29,280 --> 00:00:32,510 live we got to stop talking and start talking on the screen 10 00:00:32,910 --> 00:00:35,790 yeah what are we. Doing again come on remind me no. 11 00:00:36,750 --> 00:00:40,510 Well i usually say i have one question for you yeah do you 12 00:00:40,510 --> 00:00:44,190 know what time it is what time is it what time 13 00:00:44,190 --> 00:00:44,750 is it. 14 00:00:51,070 --> 00:00:52,270 What time. Is it 15 00:01:06,250 --> 00:01:08,970 the only live news podcast about 16 00:01:09,210 --> 00:01:11,290 podcasting from the space. 17 00:01:21,130 --> 00:01:23,930 The only. Live news podcast about 18 00:01:24,250 --> 00:01:26,570 podcasting from the stage. 19 00:01:30,680 --> 00:01:34,280 Adam Torres welcome to the show. Man i'm loving them 20 00:01:34,280 --> 00:01:37,920 that Poduty and the News come on it gets. The 21 00:01:37,920 --> 00:01:41,760 blood flowing gets you out of your seat because i 22 00:01:41,760 --> 00:01:45,320 think we have very similar business models that we really are 23 00:01:45,320 --> 00:01:48,960 passionate about helping independent creators helping people 24 00:01:48,960 --> 00:01:52,680 find their voice right we're trying to produce things for 25 00:01:53,240 --> 00:01:56,880 independent creators i think it's a very similar through line that we have in both 26 00:01:56,880 --> 00:02:00,420 of our business models why don't you tell us a little bit about mission matters 27 00:02:00,420 --> 00:02:04,060 and yourself and what you've been working on. Yeah so 28 00:02:05,100 --> 00:02:08,900 podcasting some people would say i'm kind of passionate 29 00:02:08,900 --> 00:02:12,620 about it now i've been podcasting now for going on ten 30 00:02:12,620 --> 00:02:15,020 years and it's one of those things that i'll tell you 31 00:02:16,220 --> 00:02:20,020 it's been quite a journey i've done over six thousand interviews currently i 32 00:02:20,020 --> 00:02:23,500 host nine different shows all different topics all different angles 33 00:02:24,540 --> 00:02:28,310 and as i as i've grown and i've matured through 34 00:02:28,310 --> 00:02:31,910 my podcasting journey we've launched as a company 35 00:02:31,910 --> 00:02:35,710 over two hundred and fifty shows and as i've done that you 36 00:02:35,710 --> 00:02:39,110 know i've just fallen in love with the art the craft of it and i 37 00:02:39,110 --> 00:02:42,630 just and just the meaning behind it like there's so many people out there that 38 00:02:42,630 --> 00:02:46,310 i feel should be starting podcasts but maybe haven't because they 39 00:02:46,310 --> 00:02:49,870 don't they think it may be difficult it may be hard but i'm here to 40 00:02:49,870 --> 00:02:53,430 preach a different message i think everybody needs to start their own show and everybody 41 00:02:53,430 --> 00:02:56,590 deserves to be heard. Yeah we were kind of geeking out before the show just 42 00:02:56,840 --> 00:03:00,360 talking about different events and different places to meet people and connect with 43 00:03:00,360 --> 00:03:04,160 creators and mission matters not only did you have 44 00:03:04,160 --> 00:03:07,760 all these podcast interviews that you were talking about you just launched one on 45 00:03:07,760 --> 00:03:11,240 christmas day you were telling me you're like you're so inspired you're like i haven't 46 00:03:11,240 --> 00:03:15,080 done a style like that and you just ran with it you 47 00:03:15,080 --> 00:03:18,520 know tell us a little bit about that show and what this new format you're 48 00:03:18,520 --> 00:03:22,280 trying to. Produce oh man i'll tell you so 49 00:03:22,520 --> 00:03:26,200 i realized that my comfort zone is interviews i come from 50 00:03:26,200 --> 00:03:29,940 kind of like the old school broadcastings style of interviewing 51 00:03:29,940 --> 00:03:33,540 so think you're larry kings think you're charlie rose like that's kind of my 52 00:03:33,540 --> 00:03:37,340 style and that's what i'm known for and i was doing an interview on 53 00:03:37,340 --> 00:03:41,020 christmas day and yes i did say christmas day and 54 00:03:41,020 --> 00:03:44,660 at first i i thought it was an accident so i woke up i looked 55 00:03:44,660 --> 00:03:48,340 and i and i you know my schedule and i'm like what there's an interview 56 00:03:48,340 --> 00:03:52,180 here so i i thought i was gonna email the guy and tell him hey 57 00:03:52,180 --> 00:03:56,020 can we reschedule i i think you probably schedule this by accident 58 00:03:56,260 --> 00:03:59,300 but then i read in the notes and it said you know that his his 59 00:03:59,300 --> 00:04:02,640 w day seven months to the day 60 00:04:02,960 --> 00:04:06,760 and so i'm like oh it's christmas this is his first christmas without 61 00:04:06,760 --> 00:04:10,480 his wife you know like i'm thinking like he scheduled this very intentionally 62 00:04:10,800 --> 00:04:14,560 on christmas day so i do the interview everything's going great 63 00:04:14,560 --> 00:04:18,160 with him and and we you know he obviously has this space to share 64 00:04:18,240 --> 00:04:21,600 about his wife about his life about his mission about 65 00:04:21,840 --> 00:04:25,440 you know his future like and and a lot of hope and all of that 66 00:04:26,080 --> 00:04:28,960 and and after i after that i was 67 00:04:30,190 --> 00:04:32,790 called up a good buddy of mine and we're just talking about and we had 68 00:04:32,790 --> 00:04:36,550 this amazing conversation about and i'm like you know other people 69 00:04:36,550 --> 00:04:39,630 need to hear this stuff and i'm like and he's like what do you mean 70 00:04:39,630 --> 00:04:43,030 and so like i come back maybe i don't know four hours later and i 71 00:04:43,030 --> 00:04:46,310 launched a whole new show first time i've ever done a 72 00:04:46,310 --> 00:04:49,910 monologue show in my life ever ever and i've been doing this again going on 73 00:04:49,910 --> 00:04:53,470 ten years so after six thousand plus interviews i 74 00:04:53,470 --> 00:04:57,230 launched a monologue show it's called Adam Torres inside my 75 00:04:57,230 --> 00:05:00,630 mind and they're short monologues they're short monologues and 76 00:05:00,630 --> 00:05:04,290 reflect based on some of it's behind the 77 00:05:04,290 --> 00:05:07,970 scenes of podcasting and what i've done some of it is just are 78 00:05:07,970 --> 00:05:11,690 my ideas in in business or in other insights and 79 00:05:11,690 --> 00:05:15,410 entrepreneurship and just life really like things that i wouldn't normally 80 00:05:15,410 --> 00:05:19,250 share on my shows because normally i'm busy doing what you're 81 00:05:19,250 --> 00:05:21,290 doing interviewing people letting them talk 82 00:05:22,970 --> 00:05:26,810 and. All that can be found over on the mission matters website definitely 83 00:05:26,810 --> 00:05:30,250 so on. Mission matters dot com easiest way to connect though just to throw it 84 00:05:30,250 --> 00:05:33,050 out there because i have so much going on in terms of shows and otherwise 85 00:05:33,510 --> 00:05:37,230 instagram ask Adam Torres is the easiest thing you get i 86 00:05:37,230 --> 00:05:40,910 just released a new book one billion podcasts you can get that for free you 87 00:05:40,910 --> 00:05:44,510 get this show a bunch of other shows that i host instagram 88 00:05:44,510 --> 00:05:47,830 ask Adam Torres there's a real easy link there that takes you to everything 89 00:05:48,710 --> 00:05:51,870 awesome all those links. Will be in the show notes make sure you connect with 90 00:05:51,870 --> 00:05:55,430 Adam check out what he's doing it is a huge 91 00:05:55,430 --> 00:05:59,070 like media conglomerate i was you know peeking through it looking and doing my 92 00:05:59,070 --> 00:06:02,860 research for the show today there is a lot happening a lot of connections 93 00:06:02,860 --> 00:06:06,540 a lot of podcasts being created too and just you know see what other people 94 00:06:06,540 --> 00:06:10,260 in podcasting are doing see what is possible for you 95 00:06:10,260 --> 00:06:13,940 maybe what you see that Adam creates is something you want to work with Adam 96 00:06:13,940 --> 00:06:17,460 or just reach out to talk to him i'm sure you do you know some 97 00:06:17,460 --> 00:06:21,060 sort of public speaking or one on 98 00:06:21,060 --> 00:06:24,380 ones with people if they reach out to. You all about 99 00:06:24,460 --> 00:06:28,140 collaboration my aim and my goal and actually why i even come on 100 00:06:28,140 --> 00:06:31,500 shows this is the first year i started doing or i should say last year 101 00:06:31,660 --> 00:06:35,320 was the first year i started guesting on shows i never even i never came 102 00:06:35,320 --> 00:06:38,520 on shows before again but doing this ten years and last year i started doing 103 00:06:38,520 --> 00:06:42,160 interviews and there was one reason for doing that the 104 00:06:42,160 --> 00:06:45,920 only reason was i wanted my aim and my goal in sharing my story 105 00:06:45,920 --> 00:06:49,680 or anything knowledge and otherwise is i want to inspire and 106 00:06:49,680 --> 00:06:53,120 i want other people to launch their own shows and it doesn't have to be 107 00:06:53,120 --> 00:06:56,720 through an agency like ours it doesn't mark my first show i 108 00:06:56,720 --> 00:07:00,560 launched in like fifteen minutes this one like i literally my first 109 00:07:00,560 --> 00:07:04,190 three hundred plus episodes i recorded were recorded 110 00:07:04,340 --> 00:07:07,940 it into my cell phone with and i put them up with zero 111 00:07:08,020 --> 00:07:11,820 editing do i recommend doing that now yes if you 112 00:07:11,820 --> 00:07:15,580 don't have the if you don't have the capability of editing i'd rather you do 113 00:07:15,580 --> 00:07:19,380 that and still build a platform than do nothing at all 114 00:07:19,460 --> 00:07:22,900 so my aim and my goal is any way i can help people i'm happy 115 00:07:22,900 --> 00:07:26,020 to do so i just want other people to start recording and launching their own 116 00:07:26,020 --> 00:07:29,820 shows awesome. I love that that's that is the business 117 00:07:29,820 --> 00:07:33,550 model the blueprint that i operate by and to hear you doing it 118 00:07:33,630 --> 00:07:37,350 on a much larger scale than i've even dreamt of so reach 119 00:07:37,350 --> 00:07:40,990 out mission matters Adam Torres are you ready for our 120 00:07:40,990 --> 00:07:44,550 first story let's go we've got the 121 00:07:44,550 --> 00:07:48,390 real cost of cheap ai we're going to file this under live 122 00:07:48,390 --> 00:07:52,110 podcasting for ai and creators this comes to us 123 00:07:52,110 --> 00:07:55,910 from mironov recorded live at productize twenty 124 00:07:55,910 --> 00:07:59,750 twenty five in lisbon the product jody podcast brought 125 00:07:59,750 --> 00:08:03,250 to product legend rich mironov back to on 126 00:08:03,250 --> 00:08:07,090 stage for a talk in ten that cut through ai hype with 127 00:08:07,090 --> 00:08:10,730 humor and hard truth while the conversation focused on 128 00:08:10,730 --> 00:08:14,570 ai costs and bottlenecks the bigger takeaway for podcasters 129 00:08:14,570 --> 00:08:18,410 is where this was recorded live in front of a 130 00:08:18,410 --> 00:08:22,090 real audience at a real industry event as ai makes 131 00:08:22,090 --> 00:08:25,570 creation cheaper and easier the differentiator isn't 132 00:08:25,570 --> 00:08:28,930 content generation its presence positioning and 133 00:08:28,930 --> 00:08:32,730 distribution live recordings like this show how value 134 00:08:32,890 --> 00:08:36,490 shifts from producing content to packaging experiences 135 00:08:36,730 --> 00:08:40,370 something both executives and creators actually pay 136 00:08:40,370 --> 00:08:43,810 for and i think this is right after both of our own hearts on this 137 00:08:43,810 --> 00:08:47,570 one. Adam yeah yeah i'm a big fan of the 138 00:08:47,570 --> 00:08:51,130 in person event i'll tell you right now i've been we've been doing in 139 00:08:51,130 --> 00:08:54,330 person events now probably for about right after covid so 140 00:08:55,210 --> 00:08:58,730 i did a lot more on the speaking side of things prior to covid 141 00:08:58,950 --> 00:09:02,230 did a bunch of events things like that as a keynote speaker that kind of 142 00:09:02,230 --> 00:09:06,070 thing and and i still do quite a bit of speaking but once 143 00:09:06,070 --> 00:09:09,870 covid hit we kind of obviously the conferences weren't around we weren't 144 00:09:09,870 --> 00:09:13,510 able to do what we normally did and then everybody 145 00:09:13,510 --> 00:09:17,350 went inside i feel like they went inward and everybody was pretty much 146 00:09:17,350 --> 00:09:20,790 at at home right obviously depending on where you were at and 147 00:09:21,990 --> 00:09:25,150 once everything opened back up there was this 148 00:09:25,150 --> 00:09:28,910 tremendous demand for in person experiences and you 149 00:09:28,910 --> 00:09:32,370 even see this with things like i i'll kind of juxt out kind of add 150 00:09:32,370 --> 00:09:36,210 another thing here luxury luxury the luxury market like 151 00:09:36,210 --> 00:09:39,890 people are more willing to spend money on experiences 152 00:09:40,050 --> 00:09:43,730 and then they are like material goods in many cases 153 00:09:43,730 --> 00:09:47,210 right now especially in the luxury market because luxury and 154 00:09:47,210 --> 00:09:50,050 goods things like that they're kind of commoditized 155 00:09:50,770 --> 00:09:54,530 especially a lot of brands they've commoditized their products but there's something 156 00:09:54,770 --> 00:09:58,570 about being in person that just changes things and i'll tell you we've been 157 00:09:58,570 --> 00:10:02,410 doing in person events now ever since after covid and we 158 00:10:02,410 --> 00:10:06,150 do do as many as we can and especially in different markets so we did 159 00:10:06,150 --> 00:10:09,990 our first one in in singapore this year last 160 00:10:09,990 --> 00:10:13,710 year we did our first one in abu dhabi last year and that's 161 00:10:13,710 --> 00:10:16,350 now led to invitations in africa 162 00:10:17,390 --> 00:10:21,230 in london and a couple of other countries that are are i 163 00:10:21,230 --> 00:10:24,750 should say continents in terms of africa but and some other 164 00:10:25,150 --> 00:10:28,750 and some other areas that we we didn't really know we had an audience in 165 00:10:28,750 --> 00:10:32,560 but it's all the in person people see you in person just like 166 00:10:32,560 --> 00:10:35,920 what you're doing in your amazing theater people see you they 167 00:10:35,920 --> 00:10:39,480 connect and at that point you're their podcaster 168 00:10:40,120 --> 00:10:43,800 you're their podcaster and that's a great business. Strategy 169 00:10:43,880 --> 00:10:47,640 you're putting yourself in the middle where your community is already 170 00:10:47,640 --> 00:10:50,920 at and this example of this product agility 171 00:10:50,920 --> 00:10:54,440 podcast they're going to a product conference 172 00:10:54,840 --> 00:10:58,180 they're the entertainment for that show they're they're already 173 00:10:58,260 --> 00:11:01,900 placing themselves in the middle where people who already consume that 174 00:11:01,900 --> 00:11:05,700 type of content are going to be at so what better strategy than 175 00:11:05,700 --> 00:11:09,380 to show up where your audience is yeah absolutely it's. 176 00:11:09,380 --> 00:11:12,300 It'S putting yourself in the middle of the caravan and then also when you think 177 00:11:12,300 --> 00:11:15,980 about things like so monetizing you think about 178 00:11:15,980 --> 00:11:19,380 things like merch you think about things like ticket sales 179 00:11:20,020 --> 00:11:23,820 our top event last year just for example like it was a it's it was 180 00:11:23,820 --> 00:11:27,580 an all day event last year and our top ticket 181 00:11:27,580 --> 00:11:31,400 price was two hundred fifty dollars a ticket and we sold out so 182 00:11:31,400 --> 00:11:34,800 that was a that was a packed event and that was a series of six 183 00:11:34,800 --> 00:11:38,560 different interviews it was a one day conference and there was a bunch of 184 00:11:38,560 --> 00:11:42,240 interviews other things and networking opportunities a curated audience 185 00:11:42,400 --> 00:11:45,760 but i'm just telling you like depending on what markets you're in what you're doing 186 00:11:45,760 --> 00:11:49,240 now that's a specific situation we've also had like less 187 00:11:49,240 --> 00:11:52,880 expensive events that were let's say twenty five range for a ticket 188 00:11:53,440 --> 00:11:56,960 and you know maybe it had a different type of meal provided or light 189 00:11:56,960 --> 00:12:00,080 refreshments but it lets you now put you in the event 190 00:12:00,940 --> 00:12:04,460 and that's not a bad business to be in when people are looking for events 191 00:12:04,940 --> 00:12:08,660 the time to. Strike is now i do think people are like you mentioned 192 00:12:08,660 --> 00:12:12,340 earlier are tired of being inside even that post 193 00:12:12,340 --> 00:12:16,140 covid hangover where they've kind of they did retreat to their homes 194 00:12:16,140 --> 00:12:19,940 they they go home from work and they're just tired they're drained 195 00:12:19,940 --> 00:12:23,500 they're scrolling on their phone all night there is this really 196 00:12:23,500 --> 00:12:27,100 weird resurgence happening where people are waking up from that 197 00:12:27,100 --> 00:12:30,480 and they're realizing how unhealthy that behavior is how 198 00:12:31,360 --> 00:12:34,720 how bad it is for them to isolate themselves they they're 199 00:12:34,880 --> 00:12:38,520 yearning for community they're yearning to laugh with people in 200 00:12:38,520 --> 00:12:41,920 public and and share like minded thoughts and high 201 00:12:41,920 --> 00:12:45,280 fives and hugs and they miss all of that because 202 00:12:45,360 --> 00:12:49,120 they've just kind of pulled back and it and they're they're ready. To get back 203 00:12:49,120 --> 00:12:52,960 out totally agree totally. Agree let's 204 00:12:52,960 --> 00:12:56,430 keep it going we have another ai but this is for the job 205 00:12:56,510 --> 00:13:00,350 seekers out there careers are changing but community isn't 206 00:13:00,350 --> 00:13:04,030 this one was recorded live at all things open the 207 00:13:04,030 --> 00:13:07,230 whiskey web and whatnot podcast captured a timely 208 00:13:07,230 --> 00:13:10,750 conversation with taylor dessen and jason 209 00:13:10,750 --> 00:13:14,550 Torres about navigating tech careers in an ai disrupted 210 00:13:14,550 --> 00:13:18,350 world but the real lesson for podcasters again it's the 211 00:13:18,350 --> 00:13:22,070 setting by recording live at a conference this show didn't just talk about 212 00:13:22,070 --> 00:13:25,570 relationships and community it demonstrated them in real 213 00:13:25,570 --> 00:13:28,970 time in an era where resumes are filtered by 214 00:13:28,970 --> 00:13:32,410 algorithms and applications disappear into inboxes 215 00:13:32,730 --> 00:13:36,330 live podcasting creates human connection shared experience 216 00:13:36,490 --> 00:13:40,009 and trust the very things that still open doors 217 00:13:40,250 --> 00:13:43,530 when the rules keep changing and you hear so many 218 00:13:43,530 --> 00:13:47,370 nightmares about people trying to find jobs right now 219 00:13:47,770 --> 00:13:50,810 sending thousands and thousands of resumes and not 220 00:13:51,490 --> 00:13:55,210 getting in even a single response but then you see events like 221 00:13:55,210 --> 00:13:58,770 this where they're sharing tips they're you're making in person 222 00:13:58,850 --> 00:14:01,890 connections you may just meet that white the right recruiter 223 00:14:02,370 --> 00:14:06,210 that takes you into the the hiring office you might 224 00:14:06,210 --> 00:14:09,850 make the right connection because you're out in public and you're not battling 225 00:14:09,850 --> 00:14:13,570 all that noise and that's why i love an event like this you're you're really 226 00:14:13,570 --> 00:14:17,330 jumping headfirst into the best ways to find a job in twenty 227 00:14:17,330 --> 00:14:20,990 twenty six yeah. When i think about when i think about 228 00:14:20,990 --> 00:14:24,830 the live component and then also when it comes to 229 00:14:25,070 --> 00:14:28,310 corporate america and or looking for your next 230 00:14:28,310 --> 00:14:32,070 opportunity i mean what i i do i do i 231 00:14:32,070 --> 00:14:35,750 do a monthly event in beverly hills this isn't my event by the way so 232 00:14:35,750 --> 00:14:39,110 this is this is the website's monetized 233 00:14:39,110 --> 00:14:42,910 talks dot com and it's david rivero's event and he what he does 234 00:14:42,910 --> 00:14:46,350 is he brings together curates these amazing amazing 235 00:14:46,350 --> 00:14:50,050 speakers and individuals and it's just this it's insane 236 00:14:50,050 --> 00:14:53,330 like his setup i think it's a fifteen million dollar mansion it's on top of 237 00:14:53,330 --> 00:14:56,970 mulholland drive it's it's pretty insane but when i think about the 238 00:14:57,050 --> 00:15:00,730 what the way that i created this and i'm and the reason i'm sharing this 239 00:15:00,730 --> 00:15:04,250 is so that everybody that are podcasts out there can start to 240 00:15:04,250 --> 00:15:08,090 reframe how they think of collaboration and partnerships so 241 00:15:08,090 --> 00:15:11,130 when i met him i didn't know him david now i know him and now 242 00:15:11,130 --> 00:15:14,370 we're buddies but i didn't know him i went to one of his events i 243 00:15:14,370 --> 00:15:17,130 saw it and i was like you know what you know what you need here 244 00:15:17,130 --> 00:15:20,490 he's like what i said you need me coming to podcast every month 245 00:15:21,750 --> 00:15:24,470 do this once a month right he's like yeah i said you know what i'm 246 00:15:24,470 --> 00:15:28,150 gonna bring my setup i'll come once a month when you do your event and 247 00:15:28,150 --> 00:15:31,910 i'll interview the speakers and he's like oh that sounds great 248 00:15:31,990 --> 00:15:35,670 so now every month i go to that and i'll tell you thinking about 249 00:15:35,670 --> 00:15:39,510 like the event side of things and thinking about the access the 250 00:15:39,510 --> 00:15:43,230 distribution and i'm going back to the story that you just mentioned 251 00:15:43,230 --> 00:15:46,750 the power of live if you're looking for a perf if you're looking 252 00:15:46,750 --> 00:15:50,550 for some type of new role so now let's bring 253 00:15:50,550 --> 00:15:54,370 that to somebody that's maybe not a full time person 254 00:15:54,450 --> 00:15:58,210 or podcaster but they're looking for a role or looking for what's next 255 00:15:58,530 --> 00:16:02,210 take that same version of what i just said and do it in your 256 00:16:02,210 --> 00:16:05,530 industry and by the way i've seen this happen many many times so this isn't 257 00:16:05,530 --> 00:16:09,290 just me making this up i'll give you one example we 258 00:16:09,290 --> 00:16:12,970 had a podcast host her name is ronnie ketter paul and you can look her 259 00:16:12,970 --> 00:16:16,450 up you can look up her show it's a it's a great show and 260 00:16:16,530 --> 00:16:20,130 she's in the medical profession and she's used her podcast 261 00:16:20,290 --> 00:16:23,810 by putting out great content called her value 262 00:16:23,810 --> 00:16:27,610 based care podcast was her original show and original angle and you would 263 00:16:27,610 --> 00:16:31,410 think what the medical profession like what healthcare 264 00:16:31,410 --> 00:16:35,250 like how can that how can podcasting help me there you know 265 00:16:35,250 --> 00:16:38,970 her show attracted opportunity after opportunity all the way up 266 00:16:38,970 --> 00:16:42,610 to like she was the ceo of a of a startup and all these other 267 00:16:42,610 --> 00:16:46,290 things and again this is medical this is like these are big companies she's 268 00:16:46,290 --> 00:16:49,490 working for she was head of innovation and growth at 269 00:16:49,490 --> 00:16:53,290 cvs i mean her podcast led her i can't 270 00:16:53,290 --> 00:16:57,030 say that her podcast got her these opportunities she's an amazing 271 00:16:57,030 --> 00:17:00,750 person as is but i can say that it didn't hurt it 272 00:17:00,750 --> 00:17:04,430 did not hurt when she talks about being a thought leader in the value 273 00:17:04,430 --> 00:17:08,190 based care sphere in medicare and i should 274 00:17:08,190 --> 00:17:11,950 say in the medical industry as a whole she was an outlier why 275 00:17:11,950 --> 00:17:14,670 because she had a show she was out there and she was and by the 276 00:17:14,670 --> 00:17:18,430 way she was doing things in person as well whether it was speaking being on 277 00:17:18,430 --> 00:17:21,990 stages like whatever it took there and that's just where her heart and her 278 00:17:21,990 --> 00:17:25,470 passion was by the way this wasn't some fabricated like 279 00:17:25,849 --> 00:17:29,529 like media plan on how to get a job or how to increase her 280 00:17:29,529 --> 00:17:32,689 worth it just happened very organically but 281 00:17:32,689 --> 00:17:36,329 systematically through her creating content too so 282 00:17:36,329 --> 00:17:40,089 going back to your story when it comes to being live when it comes to 283 00:17:40,249 --> 00:17:43,929 looking for your next opportunity podcasting integrates into 284 00:17:43,929 --> 00:17:47,729 all of that yeah. I love it no matter what your industry is 285 00:17:47,729 --> 00:17:51,560 no matter what your passion is there are other people like you you 286 00:17:51,560 --> 00:17:55,320 there are other people who are interested in what you're talking about they're interested in 287 00:17:55,320 --> 00:17:59,000 the knowledge that you may already have in your position you may not be the 288 00:17:59,000 --> 00:18:02,840 top dog in your position but you know things that people who are 289 00:18:02,840 --> 00:18:06,440 coming to that position are trying to learn and figure out and you start 290 00:18:06,440 --> 00:18:10,080 sharing that you start building a little community guess who becomes 291 00:18:10,080 --> 00:18:13,560 the the expert in your industry you do and that's exactly what 292 00:18:13,560 --> 00:18:17,200 Adam's talking about that strategy to get to cvs is 293 00:18:17,200 --> 00:18:20,950 incredible and you see that repeated over and over again and 294 00:18:21,030 --> 00:18:24,550 and while podcasting and entertainment might be very competitive 295 00:18:25,110 --> 00:18:28,870 things like healthcare or or dental or restaurant 296 00:18:28,870 --> 00:18:32,590 industry they're probably not as competitive in that space they still 297 00:18:32,590 --> 00:18:36,390 have competition but you can really carve out a niche and something 298 00:18:36,390 --> 00:18:40,110 that isn't you know so cutthroat as media you can 299 00:18:40,110 --> 00:18:43,770 really build and establish yourself in your whatever you're. Passionate about 300 00:18:43,920 --> 00:18:47,680 about it yeah for sure. Well let's keep 301 00:18:47,680 --> 00:18:51,320 it moving we're moving right along i love this recorded live 302 00:18:51,320 --> 00:18:54,720 at beta kit keynote stage at saas north 303 00:18:54,960 --> 00:18:58,720 the beta kit podcast featured a fireside conversation 304 00:18:58,960 --> 00:19:02,720 with shannon bell on how open text went all in on 305 00:19:02,720 --> 00:19:06,360 ai at enterprise scale while the 306 00:19:06,360 --> 00:19:10,110 discussion focused on adoption roi and managing both both human 307 00:19:10,110 --> 00:19:13,950 and digital resources the real signal for podcasters is where the 308 00:19:13,950 --> 00:19:17,270 conversation happened on a conference stage 309 00:19:17,670 --> 00:19:21,470 in front of an industry audience i think we've said that already this is 310 00:19:21,470 --> 00:19:24,390 happening more and more this wasn't an 311 00:19:24,950 --> 00:19:28,550 ai as a party trick this was ai as a business outcome 312 00:19:28,790 --> 00:19:32,430 and live podcasting proved to be the right format to unpack 313 00:19:32,430 --> 00:19:35,860 complex high stakes decisions in a way that felt 314 00:19:35,860 --> 00:19:39,420 credible human and grounded and i i go to 315 00:19:39,420 --> 00:19:43,140 conferences all the time and back then or not back then but 316 00:19:43,220 --> 00:19:46,900 you would typically see there'd be entertainment hired 317 00:19:46,900 --> 00:19:50,740 for the conference maybe there'd be a cover band that played in between keynotes or 318 00:19:51,220 --> 00:19:55,020 a magician or there'd be a comedian or there'd be a you 319 00:19:55,020 --> 00:19:58,820 know a celebrity doing some sort of keynote but more 320 00:19:58,820 --> 00:20:02,280 and more what you're seeing at at conferences is the 321 00:20:02,280 --> 00:20:06,000 entertainment is becoming live podcasts that are popular within 322 00:20:06,000 --> 00:20:09,720 that industry so in this case they're talking about the things that 323 00:20:09,720 --> 00:20:13,160 they're talking about the conference but the entertainment is a 324 00:20:13,160 --> 00:20:16,680 podcast it's true and. For everybody 325 00:20:16,680 --> 00:20:20,280 that like this is the this is i 326 00:20:20,280 --> 00:20:24,000 didn't i stumbled upon this by accident really like i didn't know i 327 00:20:24,080 --> 00:20:27,880 when i first started doing this i began like sometimes people would 328 00:20:27,880 --> 00:20:30,840 call me and they're like hey can you moderate a conference or can you be 329 00:20:30,840 --> 00:20:34,660 a moderator or something like that and i was like yeah sure i mean i 330 00:20:34,660 --> 00:20:37,300 can come do a do an interview for you on stage and that was kind 331 00:20:37,300 --> 00:20:41,020 of like the traditional role old school style of like being a moderator or 332 00:20:41,260 --> 00:20:44,940 mc i emceed a couple of things that people wanted me to do and i'm 333 00:20:44,940 --> 00:20:48,700 like okay yeah i can come mc whatever they they pay the fee and 334 00:20:48,700 --> 00:20:51,980 again i'm talent right i'm hired help so i you go out and 335 00:20:51,980 --> 00:20:55,820 entertainment is what we do right so once you're in this business long 336 00:20:55,820 --> 00:20:59,580 enough but what what started to change and this was in the 337 00:20:59,580 --> 00:21:03,340 last maybe like two years let's call it is that people were 338 00:21:03,340 --> 00:21:06,880 requesting that they they didn't just want me to come 339 00:21:06,880 --> 00:21:10,440 moderate now they wanted me to do live podcasting so what's the 340 00:21:10,440 --> 00:21:13,880 difference and here goes the value proposition even 341 00:21:13,960 --> 00:21:17,200 above what's going to happen at the conference the value 342 00:21:17,200 --> 00:21:20,999 proposition was this and once i realized this i was like oh my gosh 343 00:21:20,999 --> 00:21:24,520 now i get it like this is the future period the value 344 00:21:24,520 --> 00:21:28,280 proposition is the interview wasn't just happening at the conference 345 00:21:28,600 --> 00:21:32,120 they wanted me to also to promote before the 346 00:21:32,120 --> 00:21:35,780 conference during the conference and after the 347 00:21:35,780 --> 00:21:39,540 conference so talking about the monetization part like 348 00:21:39,540 --> 00:21:42,980 and our platform's a little bit different so when i give you some numbers 349 00:21:43,380 --> 00:21:46,980 if you're not there yet remember this took me ten years to build 350 00:21:46,980 --> 00:21:50,700 and i don't care if you do one interview that's great like 351 00:21:50,700 --> 00:21:53,180 don't i don't want so when i give you some numbers i don't want you 352 00:21:53,180 --> 00:21:56,620 to think oh i can't do it because you can one hundred percent do it 353 00:21:56,620 --> 00:22:00,460 no matter where you're at right now i don't care if you go podcast at 354 00:22:00,460 --> 00:22:04,060 your local chamber of commerce and do an interview for them that's audio 355 00:22:04,060 --> 00:22:07,600 only and you set up a little booth i mean one that gets you in 356 00:22:07,600 --> 00:22:10,840 front of more audience that gets you in front of more people so it's worth 357 00:22:10,840 --> 00:22:14,560 doing a pop up banner what that'll cost you eighty 358 00:22:14,560 --> 00:22:18,240 bucks your your your get your little your mic you don't even 359 00:22:18,240 --> 00:22:21,920 have to do a video if you might not even have the main stage 360 00:22:22,320 --> 00:22:26,040 but it's okay go do it anyway build your relationships 361 00:22:26,040 --> 00:22:29,760 with that chamber of commerce head or whoever's running it 362 00:22:29,760 --> 00:22:33,560 that president could be your local rotary somewhere else but go out 363 00:22:33,560 --> 00:22:37,100 and do it so i'll start with that because when i give you some i 364 00:22:37,100 --> 00:22:40,700 don't want you to feel intimidated because it didn't start that way it started 365 00:22:40,700 --> 00:22:44,220 with exactly what i'm telling you it grew into that over 366 00:22:44,220 --> 00:22:47,740 time based off of those relationships to where now 367 00:22:48,460 --> 00:22:52,180 at the end of last year i'm already booked for about twenty 368 00:22:52,180 --> 00:22:55,740 or thirty dates in twenty twenty six and it's january sixth 369 00:22:55,980 --> 00:22:59,740 and so that happens over time so now just to give 370 00:22:59,740 --> 00:23:03,540 you a little bit of context for some conferences last year i covered the 371 00:23:03,540 --> 00:23:07,100 megamix expo which took place at santa anita racetrack 372 00:23:07,100 --> 00:23:10,600 in in california in socal 373 00:23:10,760 --> 00:23:14,480 in arcadia california excuse me and for them i 374 00:23:14,480 --> 00:23:18,120 think i did like forty or fifty interviews i interviewed all their 375 00:23:18,120 --> 00:23:21,720 vendors and their booths and stuff like that before the before 376 00:23:21,960 --> 00:23:25,760 the before the actual event itself and i became and 377 00:23:25,760 --> 00:23:29,160 many people now add me to their to their 378 00:23:29,160 --> 00:23:33,000 actual to their actual packages for 379 00:23:33,000 --> 00:23:36,720 sponsors before this i just now i just literally did 380 00:23:36,720 --> 00:23:40,440 an interview before coming on this show for the deal flow deal 381 00:23:40,440 --> 00:23:44,240 flow discovery event coming up at the borgado in atlantic city new 382 00:23:44,240 --> 00:23:48,040 jersey on january twenty eighth and twenty ninth so 383 00:23:48,600 --> 00:23:51,280 they hired me to do that i've been i've been working for them for years 384 00:23:51,280 --> 00:23:54,800 now and these are relationships that build over time and i'll give you an 385 00:23:54,800 --> 00:23:58,640 example in some places i'm i'm i'm you know i'm the 386 00:23:58,640 --> 00:24:02,440 headliner i'm i'm the headliner at that event i'm on the main stage for the 387 00:24:02,440 --> 00:24:05,840 one that i just told you about i haven't made that main stage yet they 388 00:24:05,840 --> 00:24:09,480 normally get somebody from cnbc it's a quick hop skip and a 389 00:24:09,480 --> 00:24:13,220 jump from new city to to atlantic 390 00:24:13,220 --> 00:24:16,940 city new jersey so they normally get somebody that's on like 391 00:24:16,940 --> 00:24:20,580 one of the big big shows like to be their main their headliner 392 00:24:20,740 --> 00:24:24,380 one day i might be the headliner maybe maybe not but either 393 00:24:24,380 --> 00:24:28,220 way i'm just showing there's levels there's progression and 394 00:24:28,220 --> 00:24:31,980 it's about building relationships but everything that you just 395 00:24:31,980 --> 00:24:35,780 now read it's happened for me it's happening and i see higher 396 00:24:35,780 --> 00:24:39,500 levels above that but you got to get out of you can't 397 00:24:39,500 --> 00:24:43,320 just be like in this insular mind said of i'm just at 398 00:24:43,320 --> 00:24:46,840 home recording if you're just at home recording if you don't go out and meet 399 00:24:46,840 --> 00:24:50,640 the people then the podcaster that is at the conference and meeting 400 00:24:50,640 --> 00:24:54,400 the people that person is probably going to get the gig because they know them 401 00:24:55,200 --> 00:24:58,159 and that's the game that's the name of the game it's still all 402 00:24:58,159 --> 00:25:01,640 relationships yeah and you. Mentioned that strategy that 403 00:25:01,640 --> 00:25:05,280 conferences were using the before during and after content creation and 404 00:25:05,280 --> 00:25:08,950 they used to have to run ads unbelievable like relentlessly and 405 00:25:08,950 --> 00:25:12,550 they'd have to place ads and trade publications youtube 406 00:25:12,550 --> 00:25:16,350 ads and now they're really relying on the talent and the people that 407 00:25:16,350 --> 00:25:20,070 are attending the conference to propel that message all year 408 00:25:20,070 --> 00:25:23,790 long if you're creating the content leading up to it you're building excitement 409 00:25:23,790 --> 00:25:27,350 for that show and if you're capturing the content during the show 410 00:25:27,670 --> 00:25:31,390 then you're releasing that content after the show to start building excitement 411 00:25:31,390 --> 00:25:35,170 for the next year and that snowball gets rolling and that 412 00:25:35,170 --> 00:25:38,890 strategy that Adam's talking about you're seeing that more and more at conferences 413 00:25:38,970 --> 00:25:42,010 all over the country and in all kinds of different industries 414 00:25:42,890 --> 00:25:46,690 i got one. That we've done for years now the milken global conference in 415 00:25:46,690 --> 00:25:50,290 beverly hills this is probably the top i don't know one 416 00:25:50,290 --> 00:25:53,730 two three conferences in the world it costs a ticket just to 417 00:25:53,730 --> 00:25:57,530 attend costs i think last year was thirty five thousand that's just a ticket 418 00:25:57,530 --> 00:26:01,370 that's not a sponsorship thirty five grand to step in the conference it's 419 00:26:01,370 --> 00:26:04,850 it's insane the people that go there it's the heads of state like it's the 420 00:26:04,850 --> 00:26:08,670 top people in the world um i've done over i believe i'm 421 00:26:08,670 --> 00:26:12,310 crossing five hundred interviews now for them after in the last five 422 00:26:12,310 --> 00:26:15,350 years or so maybe it's i don't know if i quite hit five hundred so 423 00:26:15,350 --> 00:26:18,910 let's say i've crossed four hundred interviews for them but that catalog 424 00:26:18,910 --> 00:26:22,390 also will build year over year over time 425 00:26:22,790 --> 00:26:26,350 and then if you think about it for the content creators and and that are 426 00:26:26,350 --> 00:26:30,070 out there that really really get this what happens is over 427 00:26:30,070 --> 00:26:33,870 time your content catalog can be so significant that you 428 00:26:33,870 --> 00:26:36,950 might get more traffic for the conference than the dang conference organ 429 00:26:39,090 --> 00:26:42,850 which is just natural because if you also think about things like you know 430 00:26:42,930 --> 00:26:46,690 not going too far into this but like ai what google's looking for what 431 00:26:46,690 --> 00:26:50,410 content people want to be in if the if everything is going to 432 00:26:50,410 --> 00:26:54,050 eventually point to no matter what the technology is no matter what we're 433 00:26:54,050 --> 00:26:56,690 in if everything eventually points to 434 00:26:57,890 --> 00:27:01,490 giving a great user experience for whoever is digesting the 435 00:27:01,490 --> 00:27:05,290 content podcast content a lot of times is going to win because 436 00:27:05,290 --> 00:27:08,530 it's a sticky loyal audience so in my opinion 437 00:27:08,930 --> 00:27:12,670 nothing against anybody that produces this kind of content i'm speaking solely 438 00:27:12,670 --> 00:27:16,110 for myself but i have watched a panel 439 00:27:16,270 --> 00:27:20,110 discussion or a panel on youtube exactly zero times 440 00:27:20,190 --> 00:27:23,630 in my life it's just not made for it if you're in the conference 441 00:27:24,030 --> 00:27:27,750 like if you're in the conference great watch the panel all day there's 442 00:27:27,750 --> 00:27:31,270 energy in the room it's different but i've watched it 443 00:27:31,270 --> 00:27:35,030 after exactly zero times a podcast about that 444 00:27:35,030 --> 00:27:37,990 conference or about what's going on listen to that all day long on 445 00:27:39,350 --> 00:27:43,190 yeah there's nothing. Can replace being there in the moment and and 446 00:27:43,190 --> 00:27:46,790 panels are that real time experience that real time feedback 447 00:27:47,110 --> 00:27:50,870 you don't it doesn't really capture that and come across on a youtube video 448 00:27:51,270 --> 00:27:54,870 but the excitement of being there and in that. Moment and nothing against 449 00:27:54,870 --> 00:27:57,990 youtube by the way i'm not dogging youtube i'm just saying for me i've never 450 00:27:57,990 --> 00:28:01,790 watched a panel on youtube in my life oh. I turn off q 451 00:28:01,790 --> 00:28:04,990 and as as soon as the main keynote's done and they start q and a 452 00:28:04,990 --> 00:28:08,590 i'm done i don't want to i'm out i don't so i i know what 453 00:28:08,590 --> 00:28:12,230 you're saying i completely relate to it that there's just 454 00:28:12,310 --> 00:28:16,070 there there's certain things that are good for certain ways of distributing media 455 00:28:16,470 --> 00:28:19,750 youtube's great for intimate one on one content 456 00:28:19,830 --> 00:28:23,590 storytelling showing you visuals but for 457 00:28:23,590 --> 00:28:27,430 a panel it's a it's a tough sell it'd have to be like the 458 00:28:27,430 --> 00:28:30,910 the beach boys final interview before you before they all 459 00:28:30,910 --> 00:28:34,290 retire but they probably are retired tired of it and. Even then we just watch 460 00:28:34,290 --> 00:28:37,490 the clips we'd still watch the clips though yeah. 461 00:28:38,210 --> 00:28:41,970 Well how about we let's switch gears from ai and let's go 462 00:28:42,050 --> 00:28:45,770 no ai no ticket price and a cash bar we're 463 00:28:45,770 --> 00:28:49,170 going over to it looks like my side of the state here when 464 00:28:49,170 --> 00:28:53,010 fandom becomes the stage two philly fan favorite 465 00:28:53,010 --> 00:28:56,690 shows cheap seats and the city pigeons are joining 466 00:28:56,690 --> 00:29:00,100 forces for a free live playoff preview you as the 467 00:29:00,100 --> 00:29:03,900 philadelphia eagles fans gear up for another postseason run 468 00:29:04,380 --> 00:29:08,060 hosted live at the coupe the city pigeons home base 469 00:29:08,380 --> 00:29:12,060 this event proves how powerful live podcasting becomes 470 00:29:12,140 --> 00:29:15,740 when it's rooted in shared identity and place no 471 00:29:15,740 --> 00:29:19,540 ticket price a cash bar and a room full of emotionally invested 472 00:29:19,540 --> 00:29:22,900 fans turns a podcast recording into a communal 473 00:29:22,900 --> 00:29:26,310 rally showing that when podcasts happen the fans random 474 00:29:26,470 --> 00:29:30,230 timing and locality they stop being content and start 475 00:29:30,230 --> 00:29:33,750 becoming events and you know just think about taking your 476 00:29:33,750 --> 00:29:37,350 podcast to this level like this is this to me is like 477 00:29:37,670 --> 00:29:41,350 pinnacle for live podcasting you're you're hanging out you're 478 00:29:41,350 --> 00:29:45,150 filled in a room of people who love what you talk about this is a 479 00:29:45,150 --> 00:29:48,950 shared experience with their favorite sports teams and you're 480 00:29:48,950 --> 00:29:52,680 just in a room and the energy's got to be off the channel chains 481 00:29:53,480 --> 00:29:57,160 bouncing off the walls i. Love it i love it 482 00:29:57,160 --> 00:30:00,600 and anything that you can to get you out of your comfort zone too so 483 00:30:00,600 --> 00:30:04,320 for the podcasters out there i'm gonna give you a i 484 00:30:04,320 --> 00:30:07,640 have it by the way just be up front i haven't done anything in a 485 00:30:07,640 --> 00:30:11,120 stadium that big but i i have so for example i 486 00:30:11,120 --> 00:30:14,880 visited david meltzer and he does his podcast out of a 487 00:30:14,880 --> 00:30:18,680 stadium in in in los angeles and i've 488 00:30:18,680 --> 00:30:21,490 seen it and it's amazing the way he does it and it's uh it's normally 489 00:30:21,960 --> 00:30:25,320 you know when when they're not playing obviously and it does out of this suite 490 00:30:25,320 --> 00:30:28,960 and the backdrops insane is really cool so i've been there and i've seen it 491 00:30:28,960 --> 00:30:32,120 but i was getting to thinking i haven't done this yet myself so i hope 492 00:30:32,120 --> 00:30:35,080 somebody else does this and i has decided oh wait a minute i did one 493 00:30:35,080 --> 00:30:38,840 episode actually i take that back i did do an episode like this 494 00:30:39,960 --> 00:30:43,640 so tailgates tailgates are fun like 495 00:30:43,640 --> 00:30:46,720 come on you're at your and this is where i got the idea with somebody 496 00:30:46,720 --> 00:30:49,920 else that did something like this that was like exactly what you're talking about like 497 00:30:49,920 --> 00:30:53,590 that idea i agree is the pinnacle that's amazing but i'll tell you 498 00:30:53,590 --> 00:30:57,110 we did one at a tailgate it was at a u of a game 499 00:30:57,110 --> 00:31:00,910 in in university of arizona and or no no it was 500 00:31:00,910 --> 00:31:04,350 asu game i'm wrong wait a minute let me take that back i think it 501 00:31:04,350 --> 00:31:07,870 was asu versus u of a and it was a football tailgate 502 00:31:08,030 --> 00:31:11,870 and. I just i just popped up you were in the right parking lot i. 503 00:31:11,870 --> 00:31:15,670 Just yeah i just i just plopped up the the the equipment and i started 504 00:31:15,670 --> 00:31:19,230 doing some interviews and it was on a very very much smaller 505 00:31:19,230 --> 00:31:23,050 scale but the point walked up and 506 00:31:23,050 --> 00:31:26,610 walked by they were curious because in a tailgate people are 507 00:31:26,610 --> 00:31:30,370 walking around they're drinking having fun they're listening and my my 508 00:31:30,370 --> 00:31:33,290 only tip for everybody when it comes to that piece of it 509 00:31:33,850 --> 00:31:37,530 pa systems are not expensive you can get a pretty good 510 00:31:37,530 --> 00:31:41,210 pa system for a couple hundred bucks so i'll give you a quick just 511 00:31:41,210 --> 00:31:44,930 a quick recommendation on on if you were to do something like 512 00:31:44,930 --> 00:31:48,530 that get you get a get a get a pa system doesn't have to be 513 00:31:48,530 --> 00:31:52,130 great just get one you know ten inch whatever twelve inch speakers doesn't 514 00:31:52,130 --> 00:31:55,910 matter and then whatever recording you're going to use it's 515 00:31:55,910 --> 00:31:59,430 it's okay it's not going to be your your most perfectly recorded 516 00:31:59,430 --> 00:32:03,070 episode like in studio just understand that but if you announce 517 00:32:03,070 --> 00:32:06,910 that at the beginning of the episode in my experience the audience it can even 518 00:32:06,910 --> 00:32:10,550 be a little pattern break of like something a little bit different like i'm at 519 00:32:10,550 --> 00:32:13,470 in this case i did one from the from the from the tailgate as i 520 00:32:13,470 --> 00:32:16,990 mentioned it's kind of like you're taking your audience with you but if you bring 521 00:32:16,990 --> 00:32:20,550 the pa system with you which again does not have to be expensive 522 00:32:20,870 --> 00:32:23,750 what'll happen is the people that are walking by 523 00:32:24,510 --> 00:32:28,230 they'll get to hear what you're talking about they'll get curious and they'll 524 00:32:28,230 --> 00:32:31,990 start asking other people what is this and then what was happening is i 525 00:32:31,990 --> 00:32:35,390 had a whole group of people that were selling my show for me 526 00:32:35,790 --> 00:32:38,830 and i had and i give these i always i'm always handing things out i'm 527 00:32:38,830 --> 00:32:42,510 handing out books i'm handing i have these little poker chips with my face 528 00:32:42,510 --> 00:32:46,030 on it and on the other side has a qr code but and i have 529 00:32:46,030 --> 00:32:49,670 like bookmarks and we give out free books and all kinds of other stuff like 530 00:32:49,670 --> 00:32:53,110 that but what i'm doing is i'm building all audience 531 00:32:53,270 --> 00:32:56,790 i'm building audience and people will remember i'm telling you people 532 00:32:56,790 --> 00:33:00,030 remember the first time i went to i went last year for the or the 533 00:33:00,030 --> 00:33:03,790 year before actually now i remember to a washington dc 534 00:33:03,790 --> 00:33:07,270 for the very first time never been to that city never i had a gig 535 00:33:07,270 --> 00:33:10,790 for the first time it was during women's equality day during a 536 00:33:10,790 --> 00:33:14,590 conference held by gloria felt for that and i've never been 537 00:33:14,590 --> 00:33:18,350 there again ever in my life walk in there i set up my 538 00:33:18,350 --> 00:33:21,630 booth people came up to me and hugged me and they're like i've been listening 539 00:33:21,630 --> 00:33:24,240 to your show for years it's about time you came out and it was just 540 00:33:24,390 --> 00:33:28,190 just this feeling of like whoa like and i i don't 541 00:33:28,190 --> 00:33:31,830 say that i say that just so people understand like people are listening 542 00:33:31,830 --> 00:33:35,390 they'll remember you so when you get out there and you do things you might 543 00:33:35,390 --> 00:33:38,950 think what i'm gonna start tailgating at a tail and a i'm gonna start 544 00:33:38,950 --> 00:33:42,430 podcasting in a tailgate if you're in that sports 545 00:33:42,430 --> 00:33:46,110 niche i'm telling you small things can become big you want to be doing 546 00:33:46,110 --> 00:33:49,350 a show like what you just now what you just teed up 547 00:33:49,750 --> 00:33:53,470 sometimes things start like that and you'd be surprised if you stick 548 00:33:53,470 --> 00:33:57,250 with it especially if you're going to be there any anyway incorporate into your lifestyle 549 00:33:57,250 --> 00:34:01,010 that's what i say yeah there. Are infinite amount of places to do 550 00:34:01,010 --> 00:34:04,450 a live show we we talk about you may not have a theater like this 551 00:34:04,450 --> 00:34:08,090 in your town but you probably have a bar a restaurant a 552 00:34:08,090 --> 00:34:11,810 coffee shop on a saturday afternoon that's has a slow time 553 00:34:12,130 --> 00:34:15,650 maybe you can collaborate with local businesses and say hey you got space 554 00:34:16,370 --> 00:34:20,050 you're sl this what's your slowest day why don't i come in do a show 555 00:34:20,050 --> 00:34:23,550 i'll bring my friends my family and my friends fans go buy coffee or 556 00:34:23,870 --> 00:34:27,590 whatever pastries and i'll record an episode of the show and let's see how 557 00:34:27,590 --> 00:34:31,430 it goes and you start to find these little you know nooks and 558 00:34:31,430 --> 00:34:35,070 crannies in your community that you can fit your show in where can you put 559 00:34:35,070 --> 00:34:38,310 yourself in that you can be in front of an audience and start 560 00:34:38,310 --> 00:34:41,950 practicing your public speaking being out in the 561 00:34:41,950 --> 00:34:45,670 public and talking to people interviewing people one on one you 562 00:34:45,670 --> 00:34:49,130 don't get to do that in your house in your basement studio studio but you 563 00:34:49,130 --> 00:34:52,730 can do that if you go to a bar restaurant or or even a 564 00:34:52,730 --> 00:34:56,410 coffee shop i love that story. And one of my heroes 565 00:34:56,410 --> 00:35:00,050 it's not well he's in broadcasting overall so this wouldn't be 566 00:35:00,050 --> 00:35:03,690 just podcasting but there's so many overlaps here but larry 567 00:35:03,690 --> 00:35:07,530 king early in his career like where did he start he was 568 00:35:07,530 --> 00:35:10,890 he was in miami beach he was he was he was doing 569 00:35:10,890 --> 00:35:14,700 interviews he was interviewing people at a restaurant true story story 570 00:35:14,860 --> 00:35:18,700 he was interviewing people he said he was interviewing kids a plumber whoever came 571 00:35:18,700 --> 00:35:21,620 in he didn't know who was going to come in it could be one interview 572 00:35:21,620 --> 00:35:25,340 could be a plumber the next interview could be jackie gleason i mean 573 00:35:25,420 --> 00:35:28,260 you don't know who is going to come in there so it also taught him 574 00:35:28,260 --> 00:35:31,660 to think on his feet it taught him to think on his feet and it 575 00:35:31,660 --> 00:35:35,460 helped him hone his unique interview style so when 576 00:35:35,460 --> 00:35:38,860 you say that i'm like yeah that's that's what people need to be doing. 577 00:35:40,710 --> 00:35:44,430 Well let's keep it going because the next story is going all the way 578 00:35:44,430 --> 00:35:48,230 to cabo i just love this story i thought the twist that it is a 579 00:35:48,230 --> 00:35:51,150 little fun i don't know if this is this near you you ever hear of 580 00:35:51,150 --> 00:35:54,470 the woody show i think it's a morning radio show but 581 00:35:54,790 --> 00:35:58,150 the woody show is taking its show on the road literally by 582 00:35:58,150 --> 00:36:01,670 recording live from cabo and then doing it again on january 583 00:36:01,910 --> 00:36:05,580 thirteenth at the grand opening of a raising cane's location 584 00:36:06,450 --> 00:36:10,210 the takeaway here isn't what they talked about it's where they showed up 585 00:36:10,450 --> 00:36:14,250 from a destination broadcast to a brand activation inside a 586 00:36:14,250 --> 00:36:17,650 chicken restaurant this is a perfect example of how live 587 00:36:17,650 --> 00:36:21,250 podcasting and radio are blending into experiential 588 00:36:21,250 --> 00:36:25,090 media when shows leave the studio and meet audiences where 589 00:36:25,090 --> 00:36:28,530 they are vacation spots retail openings community 590 00:36:28,610 --> 00:36:31,880 spaces the podcast becomes part of the event 591 00:36:32,120 --> 00:36:35,840 instead of just something playing in. The background huge fan 592 00:36:35,840 --> 00:36:39,240 of this huge fan of this and i i'll get back to 593 00:36:39,240 --> 00:36:43,080 podcasting in a minute but like raising canes like they 594 00:36:43,080 --> 00:36:46,440 they just did one with a collab with snoop i think it was at some 595 00:36:46,440 --> 00:36:49,360 football stadium i can't remember which one i saw just a clip of it but 596 00:36:49,360 --> 00:36:52,360 they just did one with snoop raising kings is a great brand 597 00:36:53,000 --> 00:36:56,840 and and to be working with and when you think about a collaboration like this 598 00:36:57,080 --> 00:36:59,920 i don't know if anybody's doing it you'll have to you'll have to correct me 599 00:36:59,920 --> 00:37:03,620 if they are or are not because i don't know but when i when i'm 600 00:37:03,620 --> 00:37:07,420 like man going to cabo and doing this next thing you're gonna see if somebody's 601 00:37:07,420 --> 00:37:10,780 not already doing it is the cruises so like just like the 602 00:37:10,780 --> 00:37:14,460 rockers they do cruises they do tours like the the rockers 603 00:37:14,460 --> 00:37:18,220 like i mean ll cool day has a cruise like the rock the bells 604 00:37:18,220 --> 00:37:21,740 cruise or something like that like i can see it now who's got the 605 00:37:21,740 --> 00:37:25,260 podcasting cruise and there's going to be whoever that your favorite podcaster 606 00:37:25,260 --> 00:37:28,990 is going to cruise with them like i see it happening it's giving 607 00:37:29,140 --> 00:37:32,340 genius i'm all in let's put. We should put that together 608 00:37:34,100 --> 00:37:37,900 twenty twenty seven here we come there we go. I 609 00:37:37,900 --> 00:37:41,460 love it but it's given and i don't know if again 610 00:37:41,780 --> 00:37:45,420 people want to connect ultimately and the other thing that i'd say 611 00:37:45,420 --> 00:37:48,740 about that is that it's not just connecting with the 612 00:37:48,740 --> 00:37:52,380 podcast it's not just connecting with the host so i don't think we brought this 613 00:37:52,380 --> 00:37:56,020 up so i'll i'll kind of just briefly bring this up is 614 00:37:56,020 --> 00:37:59,830 that it's really the community that forms around the show 615 00:37:59,980 --> 00:38:03,780 shell so i'll give you an example so our our brand mission 616 00:38:03,780 --> 00:38:06,940 matters a lot of the people that that that 617 00:38:08,060 --> 00:38:11,900 that listen to our show they happen to be like minded they're a certain level 618 00:38:11,900 --> 00:38:15,580 of entrepreneur a lot of times they're from certain demographics a lot of 619 00:38:15,580 --> 00:38:19,220 times they're in certain industries and when they come together for a 620 00:38:19,220 --> 00:38:22,900 live in person like thing a function we normally put 621 00:38:22,900 --> 00:38:26,300 a certain amount of time to networking and we might even add 622 00:38:26,460 --> 00:38:29,700 like some other things in there to get the audience talking to each other as 623 00:38:29,700 --> 00:38:33,160 well and it becomes a of course the show of 624 00:38:33,160 --> 00:38:36,720 watching the of watching what's happening so what happens is they meet 625 00:38:36,720 --> 00:38:40,520 other like minded people in that audience and then what do 626 00:38:40,520 --> 00:38:44,080 you think happens the next time that that we have a live in person 627 00:38:44,080 --> 00:38:47,320 event they want to come see the interview they want to see the like who's 628 00:38:47,320 --> 00:38:50,880 being interviewed of course and they want that part of the experience but then they 629 00:38:50,880 --> 00:38:54,480 have that emotional connection oh man last time i went to this event i met 630 00:38:54,480 --> 00:38:58,200 this person and this person and that person and now a community 631 00:38:58,520 --> 00:39:02,340 starts to build build and that community is really the core 632 00:39:02,500 --> 00:39:06,340 fan base of your show and ultimately like the 633 00:39:06,340 --> 00:39:09,940 stronger that community becomes the stronger your show becomes 634 00:39:10,020 --> 00:39:13,860 and the larger and the different types of opportunities that you're going to 635 00:39:13,860 --> 00:39:17,540 get invited to because when they invite for example a 636 00:39:17,540 --> 00:39:21,140 particular person to to cover an 637 00:39:21,140 --> 00:39:24,180 event or to law or to be part of a conference 638 00:39:25,060 --> 00:39:28,810 if if it's it's powerful if you have obviously good numbers a good 639 00:39:28,810 --> 00:39:32,210 show you're going to reach your audience that's one thing but if you can be 640 00:39:32,210 --> 00:39:35,810 known for getting invited and your community shows up too 641 00:39:36,130 --> 00:39:39,490 and that helps sell tickets that's a whole different value 642 00:39:39,570 --> 00:39:42,290 proposition and that's something to strive for 643 00:39:43,250 --> 00:39:46,410 yeah that. Community connection it it's almost so 644 00:39:46,410 --> 00:39:50,250 undervalued with business owners they they think of customers i think in terms of 645 00:39:50,250 --> 00:39:54,060 mailing list but if you start to put events together where you're 646 00:39:54,060 --> 00:39:57,660 connecting people one on one like they met somebody at the previous 647 00:39:57,660 --> 00:40:01,100 conference and that's the reason they came back maybe they do like your business 648 00:40:01,180 --> 00:40:05,020 but that community that you help foster and help build that 649 00:40:05,020 --> 00:40:08,780 almost becomes bigger than the business and everybody puts you 650 00:40:08,780 --> 00:40:12,220 at the center of that and that you can't buy that with advertising 651 00:40:13,100 --> 00:40:16,900 nothing will nothing will replace that than you being there present 652 00:40:16,900 --> 00:40:20,610 with your customers customers building that community it's it's 653 00:40:20,610 --> 00:40:23,850 invaluable to be able to do something like that yeah 654 00:40:24,970 --> 00:40:28,810 and our last one today we're going to higher education 655 00:40:29,530 --> 00:40:33,090 this is when a podcast becomes the institution to 656 00:40:33,090 --> 00:40:36,890 celebrate its fiftieth episode the startup cornell podcast 657 00:40:37,130 --> 00:40:40,410 recorded a special live show during the twenty twenty five 658 00:40:40,650 --> 00:40:44,410 eclectic convergence conference at the cornell tech 659 00:40:44,410 --> 00:40:47,930 in new york city capturing founders operators and 660 00:40:47,930 --> 00:40:51,570 alumni in the moment rather than in isolated 661 00:40:51,570 --> 00:40:55,330 interviews by embedding the podcast directly into a conference 662 00:40:55,330 --> 00:40:58,970 experience this episode shows how live recording elevates a 663 00:40:58,970 --> 00:41:02,210 show from content to institutional memory 664 00:41:02,530 --> 00:41:05,970 instead of chasing downloads startup cornell used 665 00:41:06,210 --> 00:41:09,890 a milestone episode to document community reinforce 666 00:41:09,890 --> 00:41:13,540 credibility and turn a campus event into a lasting 667 00:41:13,540 --> 00:41:17,340 media asset exactly how live podcasting can 668 00:41:17,340 --> 00:41:21,140 scale trust over time how incredible is 669 00:41:21,140 --> 00:41:24,060 that and you know we don't think about necessarily 670 00:41:24,620 --> 00:41:28,100 higher education doing podcasts but they're doing these in 671 00:41:28,100 --> 00:41:31,900 droves we almost have a story every week about fordham 672 00:41:31,900 --> 00:41:35,740 university cornell we've penn state university we've had 673 00:41:35,740 --> 00:41:39,560 all these colleges colleges really branching out from traditional 674 00:41:39,560 --> 00:41:43,160 media and these small conferences that they would have 675 00:41:43,160 --> 00:41:46,760 internally on campus to these new media 676 00:41:46,840 --> 00:41:50,680 events where they're live streaming they're recording podcast episodes 677 00:41:50,680 --> 00:41:53,800 and they're sharing them with faculty they're sharing them with the students 678 00:41:54,440 --> 00:41:58,080 and they're building something more than just the classroom 679 00:41:58,080 --> 00:42:01,640 lecture yeah. I love it and 680 00:42:01,720 --> 00:42:05,560 anything that has to do when it comes to education i'll give a plug to 681 00:42:05,560 --> 00:42:08,920 grow growing our future podcast that's hosted by aaron 682 00:42:08,920 --> 00:42:12,360 alejandro he's the he's the executive director of the 683 00:42:12,360 --> 00:42:15,480 texas ffa so future farmers of america and 684 00:42:16,040 --> 00:42:19,000 i've been working with them we've been producing this show and i think going on 685 00:42:19,000 --> 00:42:22,240 four years or so there they got a ton of episodes and i actually go 686 00:42:22,240 --> 00:42:26,080 out and i do live podcasting at their at their state at their 687 00:42:26,080 --> 00:42:29,840 texas state event and i don't know i probably through the 688 00:42:29,840 --> 00:42:33,040 years i think i've been doing it for about four years now and i've probably 689 00:42:33,040 --> 00:42:36,840 done i don't know a couple hundred episodes there like live in 690 00:42:36,840 --> 00:42:40,420 person and what what they've done is they've also 691 00:42:40,660 --> 00:42:44,500 so speaking of the education side of it for those of you that aren't aware 692 00:42:44,500 --> 00:42:48,300 of what ffa is it's the largest youth organization in the country i 693 00:42:48,300 --> 00:42:51,980 think there's around nine thousand chapters and somewhere around a million 694 00:42:51,980 --> 00:42:54,540 members i could be a little off my numbers but i do know it's the 695 00:42:54,540 --> 00:42:58,220 largest youth organization in the country and ton of chapters ton 696 00:42:58,220 --> 00:43:02,060 of influence and a ton of good they're doing and they're really 697 00:43:02,060 --> 00:43:05,750 training our future leaders years in this country and it's 698 00:43:05,750 --> 00:43:09,230 it's it goes beyond even though it's named future farmers of 699 00:43:09,230 --> 00:43:12,830 america it goes beyond farming i mean their tech anything that's 700 00:43:12,830 --> 00:43:16,670 related to our food food security production 701 00:43:16,670 --> 00:43:20,470 i mean they're in everything but just for some context for people that don't 702 00:43:20,470 --> 00:43:24,070 know exactly what that is but they even took it a step 703 00:43:24,070 --> 00:43:27,830 further which i found super interesting they actually have turned 704 00:43:27,830 --> 00:43:31,470 their texas ffa so it's called the growing our future 705 00:43:31,470 --> 00:43:33,380 podcast they've actually 706 00:43:35,220 --> 00:43:38,780 created curriculum out of their episodes 707 00:43:38,780 --> 00:43:42,180 and it's actually distributed to students in schools 708 00:43:42,740 --> 00:43:46,300 and that was done so they've done that very systematically to their 709 00:43:46,300 --> 00:43:49,940 students and they're teaching leadership skills and they've had just this 710 00:43:49,940 --> 00:43:53,420 amazing catalog of content they've put out and 711 00:43:53,420 --> 00:43:56,580 they've really created and put it into the education system 712 00:43:56,980 --> 00:44:00,630 all from a podcast cast so and that's so when i 713 00:44:00,630 --> 00:44:04,470 see like the use cases for where this could go for academia and 714 00:44:04,470 --> 00:44:08,070 otherwise to me it's beautiful because it's the most authentic 715 00:44:08,870 --> 00:44:12,470 most authentic content you're gonna you're gonna really get in my opinion 716 00:44:12,470 --> 00:44:16,110 and so the types of people that they bring on the show on 717 00:44:16,110 --> 00:44:19,830 their particular show and and the type of content they're bringing to their kids 718 00:44:20,310 --> 00:44:24,030 and to or they call them members i should say members it's 719 00:44:24,030 --> 00:44:27,710 it's invaluable and it's one of a kind and the kids are interested because they 720 00:44:27,710 --> 00:44:31,330 can listen to the show they they know who the people are and now they 721 00:44:31,330 --> 00:44:34,850 also are working through the curriculum so if you think about active 722 00:44:34,850 --> 00:44:38,650 learning man what's better than that could you imagine if when you went to school 723 00:44:38,650 --> 00:44:41,970 you got to like listen to a podcast episode and your 724 00:44:41,970 --> 00:44:45,570 assignment that day or for that or for that particular time was 725 00:44:45,570 --> 00:44:49,370 listening to a particular entrepreneur or somebody in your field that 726 00:44:49,370 --> 00:44:53,050 you cared about that'd be awesome yeah that. Wasn'T even 727 00:44:53,050 --> 00:44:56,890 a thing i could consider it back in the nineteen hundreds when i was in 728 00:44:56,890 --> 00:45:00,360 college college but that that really engages the students 729 00:45:00,360 --> 00:45:04,040 and to have a podcast that's about something 730 00:45:04,040 --> 00:45:07,840 that you're studying something that you're learning about and passionate about i mean i 731 00:45:07,840 --> 00:45:11,080 could just see how much more that would have drawn me into my studies 732 00:45:11,480 --> 00:45:15,320 having these lectures from these professionals or experts in my field 733 00:45:15,720 --> 00:45:19,400 you can't replace that. With with anything yeah and then that 734 00:45:19,400 --> 00:45:23,240 for that to be your curriculum like come on like what's our next episode what's 735 00:45:23,240 --> 00:45:26,190 our next lesson i'm in let's. Go let's go 736 00:45:27,070 --> 00:45:30,870 i gotta tell you Adam this was so much fun 737 00:45:30,870 --> 00:45:34,630 i was so excited when we connected i we saw i saw 738 00:45:34,630 --> 00:45:38,110 this date on the calendar but the level that you brought 739 00:45:38,110 --> 00:45:41,470 tonight and the the way this you got my mind 740 00:45:41,470 --> 00:45:45,270 thinking i am so grateful for the chance to spend this 741 00:45:45,270 --> 00:45:49,030 time together the i have so many ideas now i want to get off stage 742 00:45:49,030 --> 00:45:52,830 and i may start another program podcast just being influenced by you tonight 743 00:45:52,990 --> 00:45:56,790 but one last time before we go let's let everybody know about 744 00:45:56,790 --> 00:46:00,550 mission matters and the best way to connect with you and you 745 00:46:00,550 --> 00:46:03,630 just see what you're doing because there's so much going. On here 746 00:46:04,590 --> 00:46:08,350 so what i want everybody to do is just instagram ask Adam Torres 747 00:46:08,350 --> 00:46:11,870 and on there you're going to find a link and my new book one billion 748 00:46:11,950 --> 00:46:15,790 podcasts i want everybody to go and get a free 749 00:46:15,790 --> 00:46:18,710 copy of that so you're going to see a link there you'll get a free 750 00:46:18,710 --> 00:46:22,390 copy there's also the free audiobook version so ask 751 00:46:22,390 --> 00:46:26,110 Adam Torres it took nine years to write that book but it's 752 00:46:26,110 --> 00:46:28,870 only a hundred and something pages you can read it in an hour and a 753 00:46:28,870 --> 00:46:32,630 half and you'll get all of all i open up my playbook on what it 754 00:46:32,630 --> 00:46:36,350 takes to grow a show my journey in growing a show and i 755 00:46:36,350 --> 00:46:39,830 only talk about things that i've been able to do so for 756 00:46:39,830 --> 00:46:43,270 example one of the things i don't write about is monetizing 757 00:46:43,270 --> 00:46:46,670 globally why because i just started doing that i just started 758 00:46:46,670 --> 00:46:50,290 traveling internationally so you can be sure that i stand by 759 00:46:50,290 --> 00:46:53,610 every single word that's written in that book and you can get it free one 760 00:46:53,610 --> 00:46:57,450 billion podcast com or go on my instagram so either of 761 00:46:57,450 --> 00:47:01,090 those two and you can get. It awesome 762 00:47:01,090 --> 00:47:04,490 awesome and if you like anything that i talked about any of my ramblings from 763 00:47:04,490 --> 00:47:08,210 the stage tonight we have a small little theater space we want to 764 00:47:08,210 --> 00:47:11,930 also produce small independent podcasts we we are live 765 00:47:12,010 --> 00:47:15,730 we are intimate we are a small little forty seat theater that can 766 00:47:15,730 --> 00:47:19,230 also live stream stream it's completely turnkey no 767 00:47:19,230 --> 00:47:22,550 contracts no minimum ticket sales we split the door fifty fifty 768 00:47:22,710 --> 00:47:25,670 i'll record the show give you the recording i take no 769 00:47:26,230 --> 00:47:29,790 interest in your content it's one hundred percent your content to use and distribute as 770 00:47:29,790 --> 00:47:33,430 you please it's p dot com p o d u t y 771 00:47:33,510 --> 00:47:37,230 dot com Adam this has been a blast thank you 772 00:47:37,230 --> 00:47:40,790 so much i got just one more question for you 773 00:47:41,430 --> 00:47:42,630 what time is it. 774 00:47:49,110 --> 00:47:50,070 What time is it 775 00:48:11,600 --> 00:48:12,960 i do the new 776 00:48:18,960 --> 00:48:21,760 the only live news podcast about 777 00:48:22,080 --> 00:48:24,400 podcasting from the stage.