My guest this week is Catherine Salazzo, Chief Marketing Officer at Appfire, a leading global provider of enterprise apps that connect the world's top platforms. Catherine oversees Appfire's global marketing and communication strategy, driving brand expansion, go-to-market acceleration, and deeper engagement across developer and partner communities. With more than two decades of experience at companies like Syntax, TechData, and IBM, she's led marketing transformations, built demand across multiple routes to market, and championed cloud and AI adoption worldwide. And finally, a fellow of the Marketing Academy, Catherine is also a passionate advocate for purpose-driven leadership, mentorship, and building cultures that last.
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.