People aren’t looking for a mission. They’re looking for products that improve their lives.
In this Supercool episode, host Josh Dorfman takes us back to China 30 years ago, when a billion people rode bicycles but nobody wanted one. Everybody wanted a car. He realized China would have a billion of them—and wondered where all the oil would come from.
Three decades later, China is still getting its cars. But the cars are changing. During the first half of 2026, almost half of all vehicles sold there were electric or plug-in hybrid. Two-thirds of its fully electric cars cost less than their gasoline-powered equivalents.
Josh explores how the EV revolution is moving beyond cars, from electric school buses and 18-wheelers to boats and soon the skies.
Climate tech entrepreneurs aren’t asking people to want less. They’re giving people more of what they want while using less of what the planet can’t afford.
What is Supercool?
Supercool spotlights climate innovations that have moved beyond the lab and into the market.
Hosted by climate-tech founder and author Josh Dorfman, Supercool features CEOs, founders, and operators building businesses that are decarbonizing energy, transportation, food, materials, and buildings. Each episode explores the strategies, execution, and business models behind companies that cut carbon, grow profits, and redefine modern life.