In this episode of The Pre-Con Recon Podcast, Justin Frenette sits down with Daniela Tirone, Marketing & Communications Lead at CountryWide Homes, to discuss what it takes to build a strong real estate brand in today's increasingly uncertain market.
The conversation moves beyond traditional real estate marketing and into the relationship between marketing, sales, customer experience, reputation, and trust. Daniela explains why marketing and sales need to operate as one team, why copy can be more important than visuals, and how builders can balance aspiration with the facts buyers need to make a major purchasing decision.
A major theme throughout the episode is that every customer interaction is a brand interaction. From the first website visit to a sales-office experience, design appointment, negative review, or post-purchase service issue, each touchpoint can either strengthen or damage a builder's reputation.
Daniela also discusses how buyer behaviour is changing, particularly with move-in-ready homes, signage, organic social media, and AI becoming part of the research process. Her advice for builders going into 2026 is straightforward: be transparent, educate buyers, and make it clear why you're the right choice.
Connect with Daniela Tirone: https://www.linkedin.com/in/danielatirone/
CountryWide Homes: https://countrywidehomes.ca/
CountryWide Homes' Instagram: https://www.instagram.com/countrywidehomesca/
Connect with Justin Frenette: https://www.linkedin.com/in/justinfrenette
Brought to you by Him & Her, a design agency that moves quickly and makes things matter. Learn more at https://himandher.ca/
Learn more about Pre-Con Recon at https://www.preconrecon.com/