She used to lose an hour every morning checking dashboards and manually looking for trends. Today, Sam Richard, Chief Revenue Officer at ngrok, has replaced that routine with an AI system that does it for her.
It's one of many systems she's built to give herself more leverage. From managing her family's schedule to monitoring product and customer signals at ngrok, she's constantly looking for repetitive work she can hand off to AI.
Sam explains how she decides between local and frontier models, how LLMs are changing customer acquisition at ngrok, and why she believes the best way to start with AI is simply narrating your day and letting it find the bottlenecks.
We discuss:
- How she automated her morning dashboard review
- Choosing between local and frontier models
- The household AI assistant she built for her family
- The AEO and SEO experiments behind ngrok's website rebuild
- Why ngrok referrals from LLMs are growing 40 percent month over month
- Her advice for any growth leader getting started with AI
The Marketing Engineer is a show for practitioners figuring out in real time what it means to market at the frontier. New episodes every two weeks.
What is The Marketing Engineer?
The show for marketers who build. Marketing Engineers pair creativity with systems thinking. They have a marketer’s instincts and creativity with the technical ability to bring their ideas to life. They’re architects, agentic operators, and craftspeople with high taste.
Hear directly from practitioners and leaders who've reorganized how their teams operate, built marketing workflows for scale and quality, and invented capabilities that didn't exist before.
From Profound, the company building the workbench for the Marketing Engineer.
New episodes every two weeks.