Course Lab: Lessons from Successful Online Course Creators

Ever wanted to create a high-ticket course for high-powered executives? Marketing consultant Susan Schramm gives us an inside look at how she created successful online programs for senior executives that they not only pay for but actually engage in.

Show Notes

To learn more about the Course Freedom Formula program, head to mirasee.fm/course. 

Susan Schramm is a consultant, marketing expert and the CEO of Go To Market Impact, LLC. She helps business leaders get faster results with their high-stakes strategies.

     In this episode, Danny and Abe talk with Susan about formatting and structuring an online program suited for senior executives.

In this episode we discuss:
  • Structuring an online course for busy executives.
  • How to turn asynchronous learning experiences from a drawback into a feature.
  • Creating opportunities for all members of the program to participate more fully.
  • New ideas to create higher engagement through accountability.
  • Customizing features to cater to executive clients.
  • Pairing consulting with your course as a value proposition.
  • Blending online programs with in-person strategizing.


“But the genius about all this is it's asynchronous. So my clients can be introduced to go to market and concepts and de-risk principles, apply them to their own initiative, brainstorm together and spar with each other, and even build a game plan together, but not exactly at the same time.”   – Susan Schramm



Susan Schramm is Founder of Go to Market Impact LLC, a business consultancy that helps CEO's and boards get results faster when driving high-stakes strategies. She serves as a "strategy accelerator", an especially good ally for visionary senior leaders concerned their new strategy is going too slowly or worried it is getting off the rails.

A certified Woman Owned Business, the firm serves global and nationwide clients including businesses, nonprofits, universities, communities, and diverse supply chain ecosystems. Go To Market Impact's proprietary De-Risk System for Impact ℠ helps leaders systematically uncover the hidden risks of new strategies and develop a game plan to manage those risks. Ten percent of gross revenues of the firm are invested in programs and scholarships to equip purpose-led leaders.

Before starting her consultancy, Susan held executive roles with IBM, Siemens, Nokia, Viavi Networks. She has a proven record of accomplishment launching new products and services, innovative programs and brands, and new companies. Recent engagements include optimizing diverse industry supply chains, accelerating public safety innovation, implementing secure smart cities, readying the workforce of the future, and equipping purpose-led entrepreneurs around the globe to build sustainable businesses and create jobs.

Susan currently serves as Vice Chairman of the Board of the Nehemiah Project International Ministries, and has served on the boards of the YMCA, the Alliance for Telecommunications Industry Solutions, and the Telecommunications Industry Association. Susan holds a BS in Management Sciences from Duke University.

Though she is energized by her work with purpose-led organizations, Susan's real passion is her faith and family.



Resources or websites mentioned in this episode:


Credits:
  • Guest: Susan Schramm
  • Hosts: Danny Iny & Abe Crystal 
  • Producer: Cynthia Lamb 
  • Executive producer: Danny Iny
  • Assembled by: Geoff Govertsen
  • Audio Post Supervisor: Evan Miles, Christopher Martin
  • Audio Post Production: Post Office Sound
  • Music soundscape: Chad Michael Snavely
  • Making our hosts sound great: Home Brew Audio


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Music and SFX credits: 

• Track Title: Bossa BB
Artist Name(s): Marie
Writer Name: Chelsea McGough
Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Grace
Artist Name(s): Shimmer
Writer Name: Matthew Wigton
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Carousel Lights
Artist Name(s): Chelsea McGough
Writer Name: Chelsea McGough
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos
Artist Name(s): Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION


Episode transcript: Courses for Executives (Susan Schramm) coming soon 

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What is Course Lab: Lessons from Successful Online Course Creators?

Want to create a hugely successful online course, one that has a major impact on the lives of your students? If you want to learn how to create online courses from the best, you turn to Mirasee; and if you want to host that course, you can’t go wrong using the powerful platform, Ruzuku.

Ruzuku co-founder Abe Crystal and Mirasee founder and CEO Danny Iny know what it takes to stand out and be successful in the online courses industry. And now they’re teaming up to share this intel with you in their new Course Lab podcast.

In every episode, Course Lab showcases an entrepreneur/course creator who is nailing it with their online course -- and not because they’re teaching people how to make more money. In fact, most of these creators occupy unusual or overlooked niches, like music, writing for video games, overcoming inherent bias, and finding your life purpose.

Turns out, the key to their success all comes down to their online course design. In this podcast, Danny and Abe reveal the most important design tactics that are making all the difference for these online course creators -- and how you can implement them in your own online course. So if you want to create a successful online course that changes the lives of your students, this is your big chance to learn how it’s done from the best in the industry!