Many recent public relations industry reports and prognostications have painted rosy pictures about the state of the PR industry.
As #MsInterPReted Co-Hosts Kelly Fletcher and Mary Beth West close out the Year 2021 and Season 4 of their podcast with PR Predictions for 2022, both women reflect on the challenges and travails of 2020-21 -- including at very personal levels -- and the hurdles most seriously facing the industry in the year ahead:
*Continued pandemic-driven economic uncertainties
*Ethics scandals, apathy and PR as well as news-media industry politicization and distrust
*Diversity struggles and potential yet unfulfilled
Together, Kelly and Mary Beth share insights and observations about why the road ahead is rife with realities that need to be taken seriously by PR leaders and practitioners, alongside the industry's rosier glass-half-full aspirations.
While hope and optimism are merited, it's also a time for sober and cautious introspection by the industry -- and a time to bring PR's "A" Game to the table for companies and organizations serious about meaningful and sustained growth, productivity and brand competitiveness in the year ahead.
Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.