The State of Retention Marketing

The business of communities has much to do with acquiring users and even more with retaining them. It takes a lot — from providing engaging features to creating a space for people to connect. Discover how Kutumb reached 0 to 10 million monthly active users in just 2.5 years! No point for guessing; retention was integral to this journey. Tune in now to know how.

  • (01:23) - Vipul's Journey: Heart of Indian Communities
  • (06:04) - Struggles to Success: Winning First Users
  • (09:57) - Vanilla to Versatile: Community Features
  • (13:16) - Measuring Retention from Day 1: Kutumb's Focus
  • (15:27) - One to Many: Kutumb's Strategic Shift
  • (20:02) - Kutumb's Short Feedback Loop with Founders
  • (21:12) - Purpose-Driven Hiring: Kutumb's Expansion
  • (24:17) - Kutumb's User Acquisition via Community Leaders
  • (25:25) - Translating Offline Connections to Online Communities
  • (30:03) - Kutumb's Continuous Evaluation for Growth
  • (33:48) - Driving Growth: KPIs, Retention, and Communication
  • (36:07) - Fostering Engagement: Acquisition to Retention
  • (38:16) - Retention Metrics and Growth at Kutumb
  • (41:30) - Factors Bringing Users Back to Kutumb
  • (45:08) - Driving Engagement: Features, Nudges, Interactions
  • (52:29) - User Engagement through Nudges and Content
  • (55:38) - Nurturing Meaningful Community Interactions
  • (59:41) - Expanding Reach and Deepening Engagement

What is The State of Retention Marketing ?

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.